Leads 2 Trade value and service key for Foxtons Frames

Kent-based installer Foxtons Frames Limited has hit a sales target of more than £1.2m thanks to sales leads from Leads 2 Trade – and lead quality, value and service are the reason they have been so successful says the company’s MD.

Nick Hewitson knew Leads 2 Trade’s pedigree having dealt with them for over 10 years and was keen to work with them again with his new business.

“While I have had offers from many potential lead suppliers over the years, Leads 2 Trade immediately give you confidence that you are working with a good, honest and exciting business,” said Nick.

“Since my very first meeting with them they have done exactly what they promised, and I have consistently had leads on a weekly basis of which I have created sales in the order of several millions of pounds in turnover.”

The result for Foxtons Frames, which specialises in the conservatories, Orangeries, single storey extensions and replacement Warm roof systems, as well as replacement windows and doors, has been a fantastic two-year partnership. 

“Leads 2 Trade are by far our biggest lead supplier and offer the best value and service. The online portal is helpful, and staff are always willing to advise and help,” said Nick. 

“As a business we also need a consistent number of leads supplied and with L2T we can set quantities of leads on a weekly basis, so we are never supplied with enquires that potentially could go to waste.”

One service that is working especially well for the company is Leads 2 Trade’s guaranteed appointment, no pitch no fee, service. The lead is provided with a fixed appointment against set criteria and the available dates in an installer’s diary – so all they have to do is turn up and close the deal. The lead is sold to just one other company, giving the installer a 50% chance of winning the work, and if the installer doesn’t get to sit and pitch then it doesn’t cost them anything.

Nick said: “I think the no pitch, no fee service shows how confident Leads 2 Trade are on the quality of the leads they supply, and it really helps us save money and time. 

“We comfortably sit around 90% of the enquires, which is higher than any other lead provider that we deal with, and we close around 40%-50% of sales as the lead quality is very good.

With genuine enquiries in postcodes in the areas Foxtons Frames covers, from South London down into the entire Kent region, Leads 2 Trade has been a great support.

“Leads 2 Trade has helped our business grow,” added Nick, “and without them I am sure that we would not have got off the ground during what was a very tough time for many during the Pandemic. We see them as an important part of our business going forward and hope to work into the future with Leads 2 Trade by our side.”

Andy Royle, co-founder, and Managing Director of Leads 2 Trade said: “We have worked with Nick a long time and are delighted that Foxtons Frames is seeing huge benefits from our booked appointment, no pitch no fee, leads. They are perfect for installers to up their conversion rates and get a better cost per sale.”