Published On: Wed, Apr 29th, 2020

New app to assist installers through difficult period

A new double-glazing smartphone pricing app launched in April has been made available a month earlier to help assist installers during the current climate. Virtape’s MD John Cohen exclusively reveals all

In the current climate, many installers are concerned that they may find a situation where consumers are unhappy about bringing salespeople into their home to quote for new windows, thus making sales difficult. They will be looking at their options should the traditional way of sending a rep to the home reduce. It’s why we have made the decision to bring forward the launch of our new Double Glazing App for installers, which allows a consumer to measure and price replacement windows and doors remotely.
It has been developed with the intention to create more leads for installers from their existing web visitors and we were just about to start with four businesses to test the marketing messages ahead of the scheduled launch.

But because people are aware of what we have developed, in the last week we have been asked if we can provide the app to assist installers through the difficult period the industry currently faces. And, while it hasn’t been developed as a contingency plan for an emergency such as this, the ability to price a prospect with zero face to face time may become hugely important soon, for both installers and consumers.

A helping hand – We want to provide practical help to fenestration businesses large and small when they need it which is why we have decided to waive the monthly licence fee for the duration of the coronavirus outbreak, no questions asked, so there’s no risk to installers. This means that, apart from the set-up cost, you only pay when you have a consumer using the app to get your prices. We will run on a month to month agreement so there are no long-term commitments or stress and will provide Double Glazing App marketing assets free to help boost website lead generation.

Over two years in the making – Together with our sister company Leads 2 Trade, one of the UK’s leading providers of double qualified sales leads in the fenestration industry, we have been working on the smartphone app since 2017. The idea behind it was to revolutionise the way homeowners obtain double glazing quotes to help installers get more enquiries and better conversion rates. We know up to 96% of homeowners do nothing when they go to a website and 50% of them are looking for affordability before they get involved with sales. As in most industries, in the next few years fenestration will have to adapt to homeowners only sitting down with sales after they have a price. We have been gradually moving away from face to face contact for a while and people don’t always want a company to come to their home for a meeting to quote them. The idea behind the Double Glazing App is that a homeowner can get a quote from you 24 hours a day, when it suits them.

Pricing made quick and easy – In today’s fast-paced world, consumers want speed and convenience whatever they are ordering and the Double Glazing App can price windows and doors in under 90 seconds, or the whole house in under 15 minutes. Double Glazing App is available on iOS and android as a white label app so is licensed by you. So, when a potential customer lands on your website, they just follow the simple steps to get a price:

Download Double Glazing App;
Measure their windows/doors using the camera on their phone to get an instant price;
Confirm their price by booking a survey
Sign up in your normal way.

We are prioritising Leads 2 Trade members first before opening it up to other installers and we can get an installer set up in two days as long as they work with us and provide the things we need. If you would like to have Double Glazing App as a backup in case your sales team cannot get in to see consumers to create a quote, you can register at or for more information call 0161 764 2553 or email