Atlas skyrooms are popping up all over the UK one year after launch
Celebrations have been taking place at Atlas Glazed Roof Solutions as the company announces a successful first year since the launch of its Skyroom contemporary mock orangery. Sales of the Skyroom have been growing rapidly as the market becomes increasingly aware of the unique benefits of the product and, notably, the high profit margins it delivers. Production of the Skyroom – the slimmest and one of the strongest contemporary orangery roof systems in the industry – has more than doubled in the last six months. This year, more than 20 installers invested in a Skyroom demonstration model for their showrooms and have all generated business as a result.
Gareth Thomas, Sales & Marketing Director at Atlas Glazed Roof Solutions, explains: “It’s been a fantastic first year for the Skyroom. The secret to the Skyroom’s realistic orangery appearance is its dummy ringbeam system, which creates the appearance internally of a real orangery. Customers like the 300mm deep contemporary aluminium cornice, which replicates the appearance of an ultra-slim framed orangery lantern sitting on a solid flat roof externally. As soon as customers enter a showroom with a Skyroom, they are impressed with its unique modern appearance. Seeing the signature internal aesthetics of the Atlas lantern makes it easy to demonstrate the 70% slimmer profile and the fact that it has no chunky hood or boss and no low rod bar. It’s virtually an instant sale!”
“One of the biggest advantages for retailers however is the enormous profit potential of the Skyroom. Retailers can achieve a higher sales value on a Skyroom installation because the product has a far more realistic orangery appearance than other mock orangery systems on the market. In essence, the Skyroom delivers a greater profit per installation than its rivals. In a declining PVC-U conservatory market, this new breed of orangery roof design offers an alternative source of revenue for installers, and will help them to tap in to longer-term, lucrative business.”
The Skyroom is one of the finest looking conservatory roofs available, bringing the desirable, contemporary, high-end look of an orangery at a price that’s within the reach of most homeowners. Its ultra-thin roof frame creates a sleek, modern appearance and maximises the expanse of glazing above for clear, unobstructed aerial views. Its slim-line 40mm thermally broken aluminium rafter and ridge profile both maximise the sense of light and space. Thinner, stronger and lighter than other roofing systems, it blends design aesthetics, outstanding strength and unrivalled thermal performance – all under one stylish orangery roof.
Gareth adds: “We are looking forward to an even more exciting year next year and I’m certain that the Skyroom will be in high demand as nearly 40% of homeowners plan to update their homes. With housing market reports showing that the market is still slow, homeowners can add significant value by investing in their current homes, rather than moving. And with record low rates on borrowing, home improvements can be a cost-effective way to boost value to a property in the long term. One of the top UK home improvement projects is a large, family-friendly kitchen extension, which can add between 5 and 10% to the value of a property. The Skyroom lends itself well to these schemes which combine open living spaces and acres of glass to blend with the garden.”
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