Maximising reach with creative marketing
A creative and integrated approach to marketing is enabling UAP to boost brand awareness and reach broader target audiences. Kamila Kasperowicz, Marketing Director for UAP, explains why and how As a specialist in locks and hardware for doors and windows, UAP operates in an industry that tends to lag behind in marketing. Integrated campaigns More...
VIP opening for £1.5m media campus
Leading full-service marketing agency Purplex and award-winning specialist data supplier, Insight Data, held a VIP-packed grand opening to celebrate the completion of its state-of-the-art headquarters. Over More...
Epwin Window Systems launches literature for the Stellar Lift & Slide Door
Epwin Window Systems has just released a suite of literature for the Stellar Lift & Slide Door. Gerald Allen, Marketing Manager at Epwin Window Systems, said: “The Lift & Slide Door is fast becoming More...
Star Marketing Strategies for 2021
An unprecedented and shambolic 2020 resulted in most plans being ‘defenestrated’, in favour of a changing week-by-week or ‘fluid approach’. Clear Goal Marketing shares its top 6 tips for a successful More...
Outstanding products, outstanding support – exlabesa releases new product catalogue
Aluminium systems powerhouse exlabesa has released its new catalogue for 2020, packed with some of the most innovative, highest-performing door and window products on the market. Available to download from More...
Further consumer inspiration with My Residence Issue 2
The first issue of My Residence magazine has been a standout and overwhelmingly successful consumer marketing tool and so the launch of issue 2 has been eagerly anticipated right across the industry and by More...
Glazing industry ‘Marketing in Uncertain Times’ webinar video now available
The ‘Marketing in Uncertain Times’ webinar presented by Andrew Scott, founder of Purplex Marketing and Insight Data, has now been published online for the industry. 300 business owners, directors More...
Residence inspires installers through lockdown
While the industry may well be in the latter stages of lockdown, The Residence Collection has continued to inspire installers with several educational e-mail bulletins designed to help installers with their More...
Marketing in a crisis: It’s time to change your strategy
Andrew Scott, CEO of Purplex Marketing, discusses how companies should manage their marketing and comms during and after a crisis As Britain faces a national crisis with the Coronavirus, organisations More...
Consumer inspiration with My Residence magazine
The Residence Collection have just launched My Residence, a new 36-page lifestyle magazine packed full of ideas and content, to inspire consumers and help trade partners realise more sales. As a brand that’s More...