Coming to terms with the changing landscape of marketing

Marketing for companies operating in the fenestration sector has always been extremely competitive in both the retail and trade environments. However, there has been a recent sea-change as organisations come to terms with the opportunities provided by online platforms and social media. When targeting the retail market online, tradesmen directories such More...

by winactive | Published 4 weeks ago
By winactive On Monday, July 30th, 2018
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Investigating what issues can be addressed to ensure this never happens again

As we pass the first-year anniversary of the Grenfell Tower tragedy it will ever remain an extremely sensitive issue; an event that should never be forgotten and one that should never be able to happen again. The More...

By winactive On Tuesday, June 19th, 2018
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Opening the doors to the full potential of colour

Colouring and doors are two of the major areas for growth in 2018. When combined, you really cannot help but feel enthused by the opportunities that lie ahead. All the talk in the home improvement market at the More...

By winactive On Wednesday, May 16th, 2018
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Innovations drives and steers the market

Windows Active Editor John Cowie believes the power and importance of innovation will continue to drive the fenestration sector forward Understanding the marketplace and how it is evolving and changing is a fundamental More...

By winactive On Tuesday, March 20th, 2018
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Heads start to turn towards new build (again)

Since the 1970s, there have been on average 160,000 new homes built in England each year. In more recent years, at the height of the last construction boom, annual figures were sitting around the 200,000 mark on More...

By winactive On Wednesday, January 10th, 2018
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Heavyweight market reports make for encouraging reading

Two heavyweight market reports have come out this month and both make for encouraging reading. The much anticipated Insight Data Fabricator and Installer Market Report offers an intriguing analysis of the numbers More...

By winactive On Tuesday, October 17th, 2017
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Continued investment points to companies’ positive long-term aspirations

As we enter the last quarter of 2017, the news desk at Windows Active has been inundated with a deluge of business stories that make for interesting reading. They all demonstrate continued investment in the sector More...

By winactive On Monday, September 11th, 2017
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The conservatory is fighting back….

Many in the general building trade have never really considered the conservatory to be a real threat to their lucrative extension market. Even with the onset of, and evolution of, conservatory-based orangery systems, More...

By winactive On Wednesday, August 2nd, 2017
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The accelerator pedal has been firmly put to the metal

The accelerator pedal on 2017 has been firmly put to the metal as in the blink of an eye we near the mid-way point of the year. With a number of political hurdles closing in, it has been a relief to see that their More...

By winactive On Monday, February 6th, 2017
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The importance of windows and doors in the protection of people’s homes

The sensational headlines created from the recent comments by an Assistant Chief Constable highlight again the important role windows and doors play in communities’ safety and security. Phil Kay, the Assistant More...