Published On: Fri, May 15th, 2015

Emplas launches customer ‘own-brand’ composite door designer

DoorDesignerTightEmplas has launched its new Composite Door Designer, which combines 24/7 ordering with a powerful new retail sales tool.

Part of the fabricator’s continuing push into the composite door market, the Emplas Door Designer is accessed through the fabricator’s online portal. This features easy-to-use ‘circular’ navigation, which allows installers to build their own door through the web, making real time changes to colour, glass and hardware.

As well as offering installers access to instant quotes and online order placement and tracking, qualifying members of the Emplas Installer Partnership can also ‘own-brand’ the platform, creating a powerful new sales tool.

Jody Vincent, National Sales Manager, Emplas explained: “The door designer allows installers to build a door there and then in front of the prospect. They can instantly change the colour, the glass, choose door furniture or threshold type from the homeowner’s front room.

“That makes the Door Designer an incredibly powerful sales tool in addition to the benefits delivered by 24/7 online ordering, automatic customer discounting and order tracking.”

Emplas unveiled its new composite door range at the end of summer 2014, at the same time as the launch of its new customer network, the Emplas Installer Partnership.

This draws heavily on the retail expertise that Emplas has developed through its own retail business T&K and particularly the insight this has delivered to sales and marketing support packages it now offers to its installers.

As part of its revised offer, Emplas is also making new bespoke retail literature available to its customers. This goes far beyond simple ‘over-branding’ but gives installers the opportunity to name their own composite door ranges. This follows a high impact campaign by T&K, which named doors after local Northamptonshire villages.

Available with Secured by Design as standard, Emplas’ composite door range features five solid styles, 21 glazed options, four side panels and four stable doors at among some of the most competitive rates in the industry.

Glass options, include twin-glazed Georgian or standard lead, a fusion offer featuring Murano; Fleur or Mackintosh in resin and Inspiration and Diamonds as overlay. Triple glazed options feature Zinc or Brass Carnes, Andaman. Flores, Kara, Scotia, Abstract, Prairie, Royale and Simplicity.

Door leafs are available in Black, Blue, Green, Red, White, Gold Oak and Rose Wood as standard, Emplas also offers heritage colours including Chartwell, Duck Egg and Ice Cream through to a host of specialist finishes. Bespoke RAL finishes are available through its own in-house paint-shop Kolorplas.

It also feature fully adjustable hinges; a high security locking mechanism featuring two hook bolts and a dead lock; multiple threshold options and a u-value as low as 0.9 W/m².K . Hardware is Fab&Fix.

Jody added: “The Door Designer supports the sales process but once it’s complete, simplifies ordering, speeds up delivery and allows installers to get on with the job faster.”

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