Published On: Wed, Sep 19th, 2018

Novaseal teams up with ICAAL to deliver new website

Novaseal, a PVC-U and aluminium supplier and manufacturer with two decades of experience in the double-glazing industry, has recently teamed up with ICAAL for a brand new website and digital marketing strategy. The Southampton based agency, who have created websites for industry giants such as Ultraframe and Endurance Doors, was on hand to apply their expertise to Novaseal’s needs.

As an Ultraframe and Deceuninck customer, it was important for Novaseal to showcase their full range of products in an engaging and unique way to ensure they captured the attention of their trade customers. ICAAL made this a reality by creating comprehensive product pages, complete with beautiful imagery, integrated brochures and USP carousels to cover all bases. 

The website also features contemporary 360° virtual reality tours (VR), allowing customers to browse the full range of Ultraframe products in a revolutionary way. These VR tours, created and embedded by ICAAL, are the perfect way for potential buyers to experience industry-leading products without having to step foot in one. They are also fully compatible with iPad use, allowing reps on the move to utilise a visual aid, or they can be used to enhance showroom stands.

Further to this, the ICAAL team working on the website visited the Novaseal factory to ensure all aspects of their products and approach were captured accurately. With this in mind, the copywriters and website designers were able to offer Novaseal a new marketing platform that really reflected what they had to offer their customers. Further to this, Novaseal also invested in a photoshoot for their new showroom which simultaneously created imagery for website use.

To complete the new approach, Novaseal sourced ICAAL for a complete brand refresh, including updated signage for their buildings and vehicles, as well as new logos and artwork. They also invested in a new slogan and had a 20th year anniversary banner integrated into their website to celebrate two decades of exceptional service. 

All of these factors were expertly combined with the lead-generation elements of the website, with strategically placed call to actions driving the website traffic to the site’s online quoting engine and contact form. The quoting engine, an innovative and modern lead generation tool, allows visitors to get a free, instant and tailored price in a matter of minutes to promote a better conversion. 

Alongside the new website build, Novaseal has also employed the monthly SEO, telemarketing and E-marketing services of ICAAL.  This ensures their website is seen for relevant search terms in their targeted locations, their incoming leads are addressed, and their trade customers are routinely contacted with custom-coded E-shots. 

If you are looking to grow your business with a new website, or SEO, telemarketing or E-marketing services, you can get in touch with ICAAL by calling 023 8033 2675 or by visiting for more information. Alternatively, you can contact Novaseal on 01329 233500 for all of your uPVC and aluminium requirements or visit to see the new website first-hand.