Published On: Mon, Apr 30th, 2018

Origin credits ordering technology for business growth

British manufacturer and home brand, Origin, is experiencing exponential business growth thanks to its revolutionary online quoting and ordering system – Origin Sale Safe (OSS). Not only has it increased the number of orders, but it has also dramatically reduced the time partners spend on each order, allowing projects to be completed faster and more precisely than ever before.

Introduced at the end of 2016, OSS was designed specifically to help Origin partners easily quote and order products from the ‘Origin Home Range’, increasing accuracy and efficiency in the process. Built and developed in-house, OSS is the only system of its kind that allows users to build and save whole customer projects, rather than quoting on individual products. This means each customer’s information is stored in one place, removing the need for multiple quotes for one customer and allowing installers to edit orders right up to delivery. By simplifying the ordering process, Origin’s partners are saving time on admin and turning orders around in record time, leading to improved productivity and sales.

In order to highlight the impact that OSS has had on business growth, Origin analysed the final six months of orders placed before the implementation of OSS, cross-referencing them against the first six months of sales on the new system. Sales of the Origin Bi-fold Door increased by 18% in the six months after OSS was introduced. This trend continues across the entire Origin Home Range, with sales of the Origin Window and the Origin Residential Door increasing by 88% and 122% respectively over the same period.

Ben Brocklesby, Sales and Marketing Director at Origin, comments: “By introducing OSS to our offering, we simplified the ordering process for our partners, making it faster and more accurate for them. This means that they spend less time placing orders and more on generating new leads and taking on new business. It is therefore no wonder that we have seen such a dramatic increase in activity from partners ordering Origin products. Not only are they able to push harder on a new business front, but they are also recommending Origin products to more consumers than ever before, in part because of the hassle free ordering process. We expect to see this trend increase as more partners use OSS and as we welcome new partners into the Origin family.”   

The OSS’ easy to navigate, simple design and intuitive functionality, means that the ordering process is dramatically faster than before. When placing an order before the launch of OSS, partners had to go through the familiar ordering process of speaking to a member of the Customer Services team and emailing a quote form over. Once the quotes details were checked and approved by the partner, the order confirmation would then have to be sent, signed and returned. Only then would the order be ready to go through. By transferring over to OSS, Origin partners now have much more control over the order itself and the process. From start to receiving the final quote, it typically takes less than five minutes. Previously, Origin operated an industry-leading two-hour quote turnaround, despite the industry standard sometimes taking up to a week, however, neither of these are a match for the current timings on OSS.

With over 35 percent of Origin partners now using OSS for ordering purposes and with this number set to rise as the final customers make the transition across to the new system, it is clear to see the positive impact that OSS is already having on facilitating new business growth and the potential it has for future development. As partners move over to OSS, they receive a detailed training session and have a dedicated point of contact to make the changeover as smooth and fruitful as possible, allowing partners to hit the ground running.

Ben concludes: “We are constantly striving to better the gold standard of service that we offer our partners. OSS has helped us revolutionise the way in which we work alongside them and how they order from us. With innovation at the heart of what we do, we are not stopping here, we see OSS as being very much in its infancy still. Our aim is to turn it from an ordering system into a full blown CRM system, that allows partners to better manage their customers. We foresee it having an in-depth dashboard where all activities can be viewed in one place, from quoting and ordering through to production, deliveries and payments. We aim to digitise and automate as many manual processes as possible within the next five years. These are certainly exciting times for Origin and it family of partners.”