Windows Active Podcasts

NOVEMBER 2025

5:14 MINS: If you’re in the UK fenestration industry, you know 2025 has been a year of challenge. Persistent economic headwinds, rising operational costs, and regulatory pressure have tested the resilience of every business in the sector.

But despite the squeeze, one truth remains: demand for windows, doors, and glazed extensions persists. Our industry sits at the critical intersection of two national priorities: energy efficiency and home security.

The data confirms the massive market potential. Statistics show that an estimated 55% of all UK dwellings fall below an EPC rating of C. This widespread under-insulation, particularly in the 78% of pre-1929 homes that are underperforming, provides a clear and urgent target demographic.

In this episode, we move past the headwinds and focus on execution. We’ll discuss how to strategically communicate your value, how innovation like triple glazing and smart security can open new segments, and how using AI in your 2026 marketing audit will be key to unlocking this rich market potential.

OCTOBER 2025

4:53 MINS: The Glazing Summit carried a tone of economic pessimism, yet the reality on the ground tells a more balanced story. Leads may be down and costs rising, but many installers report steady pipelines and higher-value projects, fuelled by younger homeowners investing more heavily in their properties. Their expectations are accelerating demand for smarter, more connected products, an area where the UK still trails other markets. At the same time, the industry leans too heavily on digital ads while undervaluing local brand strength. With innovation in products, growing interest in smart solutions, and clear opportunities in retrofit, the sector has more potential than the mood in the room suggested. This episode explores why the outlook may be more resilient than it appears.