New Doorco IT innovation set to power sales

Doorco, the UK’s largest independently owned composite door manufacturer, is once again raising the bar with the launch of a fully comprehensive online customer support package that is set to transform how the sector sells. “Working as closely with our customers as we do, we identified a need to make the process of generating leads, creating orders and ultimately selling more doors, even easier,” explains Ben Aspinall, Doorco’s IT & Projects Lead. “Which is why we commissioned specialist development company, The Consultancy, to develop unique online customer packages, not only for our fabricator customers, but for installers too. 

“Our fabricators can already order directly with Doorco online, but this new package helps them do business with their customers online too. At the first level, our fabricators can now utilise our Doorco door designer to power their own bespoke online ordering systems and door designers. This means their installer customers can generate instant quotes and orders from them directly via individual trade portals. Our fabricators can also provide their own version of the door designer to their ‘full door set’ customers to assist selling more doors online or closing the sale in the field. The whole system allows homeowners to design, quote and order doors online via Door slab and prepped slab fabricators and their installers.

“We haven’t stopped there though. We’ve also launched a stand-alone installer package to allow installers direct access to the Doorco door designer, that can again be individually branded to their business and used on their website, or within their own business. 

“In addition to this, on the Doorco website at www.door-co.com, we also offer homeowners a door designer facility that allows them to browse the style, frame, colour, glass, and hardware options they’re considering and see them come together in the final door design, before they request a quote. These leads are then distributed to our fabricator and installer customers. 

“The Consultancy holds all the data and images for the latest Doorco range on file, therefore whenever a new product, colour or design is added to our portfolio, it is seamlessly integrated into the customer’s software.

“Introducing a full supply chain ordering system like this, that fits in with our existing online ordering systems, makes the entire process more efficient, more secure and more convenient, but most of all, door designers such as these generate more leads and more sales, which is precisely the kind of support we want to offer Doorco fabricators and installers. 

“Thanks to our customers, Doorco’s growth into one of the leading suppliers in the UK has been rapid, but we have very different ideas about what market leadership looks like. It’s not just about supplying product in volume, it’s about doing it with consistently high standards, high levels of customer satisfaction and aiming to exceed customer expectations time and time again. These new online customer packages are the latest offering to demonstrate in real terms our commitment to customers along the supply chain.”

For more information call: 01625 428955 or visit: www.door-co.com.