Affordable Windows reports strong first quarter amid major investment drive

Affordable Windows Group (AWG), parent company of popular heritage PVC-U range Timberlook, has reported an exceptional first quarter of 2025, marked by significant infrastructure investments, expansion of delivery vehicles and an upcoming appearance at  FIT Show 2025. 

Affordable’s commitment to meeting the growing demand for its flush PVC-U window systems has been demonstrated through the investment of a third Supercut saw, bringing the total investment in sawing machinery to approximately half a million pounds over the past 12 months. This expansion in manufacturing capacity follows the addition of three new AWG delivery vehicles, bringing the total fleet to 52 vans in total. 

These expansions have been made possible by a remarkably successful start to the year for Affordable. Amelia Gaughan, Head of Marketing for Affordable Windows Group, commented: “We are thrilled to have seen such a strong start to 2025 at Affordable. In January alone, we were able to generate 700 Timberlook leads for our network of installers – the highest monthly figure we’ve seen yet.”

“This success has allowed us to invest in a new Supercut saw, as well as expand our delivery fleet to ensure we can maintain consistently reliable delivery times for our customers.” 

Looking ahead, AWG will make its FIT Show debut (April 29th-1st May) at Birmingham’s NEC, where visitors will have the opportunity to see Timberlook’s sister brand, Decorio. The new Decorio collection features steel-look aluminium windows and doors that capture the distinctive aesthetic of industrial and art-deco architectural styles at competitive price points.

Those attending FIT Show can visit the AWG stand (stand N 61 in Hall 8) to explore this new product range, discuss partnership opportunities, and discover how this steel-look system can help expand their business into premium heritage markets.

“We are thrilled to be showcasing Decorio in all its glory at FIT Show this year,” added Amelia. “It will be the perfect way to round off Affordable’s excellent start to 2025.”