Apeer hosts Blinds in Glass for UK expansion strategy discussions

Door manufacturer Apeer Doors recently welcomed Blinds in Glass Group to its Ballymena based factory site for in-depth product training and strategy talks concerning the growing distribution of Apeer doors across the UK. As part of the partnership deal between the two companies, BIGG will help drive sales through its own network of window companies and facilitate the delivery of the product to areas within England and Wales which are still undeveloped by Apeer.

Since establishing the partnership, BIGG managing director, Ian Woolley, along with son Ben, have worked closely with Apeer to ensure the positioning and marketing of the Apeer range of doors meets their mutual high standards in terms of performance and service. Their visit to Apeer’s factory highlighted how dedicated and committed the company and its workforce are, on a daily basis, to those very concepts.

“The market is tough at the moment, but that only gives companies such as BIGG, and Apeer, the opportunity to truly showcase a ‘best in class’ type approach,” commented BIGG’s Ian Woolley. “I was bowled over by what Apeer has achieved over the last 30 years, and as a relatively new kid on the block, we have set ourselves some BIGG targets. Apeer is the level of partnership we are constantly seeking to help us achieve those targets.”

“The BIGG mindset and approach to doing business is what we are constantly seeking to instil across our trade installer network, and we are already seeing the energy levels increasing across the market,” added Apeer’s CEO Asa McGillian. “In tougher economic conditions it is the strength of the supply chain that will help any business overcome adversity. Working with BIGG gives us confidence that the foundation we are building today will bear even more prosperous fruit in the future.”

Ian Woolley established BIGG during the height of covid in 2020, and has grown it into a solid £1.6m turnover business focusing primarily on integral blinds and composite doors. The company has created a solid operational framework for growth, and sees this partnership as a primary focus for growth, continuing high levels of service with minimal investment.