Product Innovation

Contemporary door hardware range delivers much more than good looks

How often are your customers subconsciously annoyed by hardware that doesn’t match, quickly breaks and soon becomes tarnished or corroded? Door hardware is the first thing your customers see, touch and use when entering their home so you should never underestimate the joy of touching, using and feeling quality hardware, and the first impression that creates. Contemporary door manufacturers that opt to cut corners on hardware, which often isn’t even suited across their door, are often storing up future problems for themselves from both a performance and customer satisfaction perspective. That’s the opinion of 316 marine grade stainless steel hardware specialist blu which has launched a high quality, fully suited hardware range that they say will not only give contemporary doors a beautiful look and feel that customers will love but will more than stand the test of time.

The fully suited range – all guaranteed for life – includes many hardware solutions including: round bar door pull handles; cylinder pulls; escutcheons; square bar pull handles; sleeved stainless steel letter plates; door knocker; centre door knobs; numerals. “Manufacturers rightly put a lot of time and effort into creating contemporary entrance doors, but all of the good work can be completely compromised by fitting lesser quality hardware from varied manufacturers. However, when considering what hardware to fit, what should be considered is long-term cost over use. In proportion to the overall cost of the door, the cost of the hardware is only a very small percentage but plays a very big part on the customer’s perception of the door and the impression conveyed. Benjamin Franklin’s famous quote: “The bitterness of poor quality remains long after the sweetness of low price is forgotten” is certainly very true in this instance.

“Whilst it may be a cheap option on the surface, ask yourself the question whether the hardware selected will endure up to a million uses and still look good in 18 – 24 months? Or is it going to look and feel tatty, and as a result make your door look shabby? The danger of cutting corners on your hardware is that the range fitted to your door will likely have different build qualities and potentially different performance features and therefore lifespans. The more variants of hardware you fit – the greater the risk,” said blu MD Loren Jenner.

“Our suited contemporary door hardware range answers these issues, bringing you ‘affordable quality’. Offering beautifully consistent styling and quality for a complete solution, it works together seamlessly no matter what elements are selected. The result is contemporary doors that look great on the surface, that your customers will love the feel of and that is built to perform in the harshest environments,” he added.

Manufactured from 316 marine grade stainless steel to help ensure durability, blu’s contemporary door hardware range comes with a lifetime guarantee for peace of mind. As part of its core product range you can also receive it on next day delivery to keep your production lines running smoothly.

Tel: 01726 871 724

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