Deceuninck appoints Peter Dyer as new Head of Commercial

Deceuninck has announced the appointment of Peter Dyer as Head of Commercial, a strategic move aimed at accelerating customer growth in the commercial sector. Formerly Managing Director at commercial fabrication specialist Dempsey Dyer, he brings a deep understanding of the challenges and opportunities within the commercial window and door sector.

“Commercial fabrication can be complex and uncertain, but it doesn’t have to be,” Peter said. “I’ve been there, from making windows, to delivering them, to running businesses.

“That experience helps me understand what fabricators need – consistency, transparency, and support.”

Darren Woodcock, General Manager Deceuninck said: “Peter has a unique understanding of the commercial market, the opportunities it presents for fabricators, as well as the challenges.

“As a former manufacturer he knows how to navigate the commercial space and where we can adapt and enhance our offer to improve the levels of support that we offer to our customers.

“It’s about collaboration and moving forward together.”

Deceuninck’s renewed commercial strategy focuses on breaking down the traditional barriers to entry, offering a streamlined, accessible route into the sector for fabricators of all sizes.

This is built around a highly flexible product portfolio, which encompasses three distinct product areas including its core 2500 and 2800 systems, delivering U-values as low as 0.9 W/m²K and A++ Window Energy Ratings.

It also offers Elegant, Deceuninck’s next generation composite window which has been designed to deliver exceptional through life performance and to be easier to recycle at end-of-life with ultra-low u-values of 0.88W/m²K.

As part of a hybrid PVC-U, composite, and aluminium commercial offer, Deceuninck also supplies Decalu, which offer u-values down to 0.68 W/m²K and rapid manufacturing benefits, in an aluminium system.

Peter concluded: “Our goal is to help fabricators become more confident and commercially capable. We already have the product and technical strength.

“Now, we’re joining the dots, unifying our offer and making the journey from design to delivery simpler and more profitable for Deceuninck customers.”