Endurance® Aluminium advocates benefits to buying British

Endurance^® Aluminium is highlighting the benefits of installers buying British-made products manufactured from British raw materials. The fabricator points out that businesses that adopt this approach not only support the prosperity of the UK’s economy but also enjoy a whole host of genuine commercial and operational advantages. This includes greater reassurance in terms of security of supply and product availability.

Russell Hensman, group marketing manager at Endurance, comments: “Buying British can help to reduce the risk of global supply chain disruption which can have a major knock-on effect on the success and profitability of fenestration installers. Unexpected issues and delays in products being supplied can mean an inability to complete work when agreed, causing harm to customer relations and business reputations. It can also result in downtime for installers whilst they’re awaiting product delivery. This is detrimental because invariably if an installer isn’t working, they’re not earning.”

Endurance also highlights that buying British means significantly reduced lead times compared to buying imported systems.

This enables installers to be more responsive to shifts in market trends and demands, and to changes in homeowner requirements, maximising satisfaction levels.

In addition, it enables installers to win business from customers with time-sensitive needs and to complete more work in a set time period, giving them the scope to maximise their profit potential.

Shorter lead times can also boost cashflow as it reduces the amount of time between an installer ordering a product and being able to invoice for its purchase and subsequent installation.

Another benefit enjoyed by installers who buy British is the ability to better protect their margins. Compared to imported systems, homegrown solutions typically offer better price stability as they are not subject to the same fluctuations in tariffs, shipping and import costs

Buying British-made systems is also a more sustainable choice. As products or their raw materials are not transported around the world before they are used, they have lower product miles and a reduced carbon footprint.

This adds to the already impressive environmental credentials of aluminium which can be recycled again and again without any loss of quality. It is also an attractive selling point at a time when most consumers are looking to make greener purchasing decisions.

“The benefits installers stand to gain from choosing British over imported systems are numerous and irrefutable’ adds Russell.

“It can reduce risk, increase stability and deliver a real competitive edge. Given all of this, British-made aluminium systems are the smarter choice for today’s installer.”