Endurance® Aluminium supports customers to sell on performance, not price

Premium aluminium fabricator, Endurance^® Aluminium, is reinforcing its support for installers to help them move conversations with their customers away from price.

“The window and door industry is a robust and exciting space to work in,” says Scott Foster, Sales and Marketing Director of the Endurance Group, “but when times get tough, as they are now thanks to ongoing global events, the conversation in the retail sector reverts to price. The installers that stand out from the crowd in this marketplace are the ones talking about performance instead.

“Aluminium windows and doors offer installers a fantastic reason to pivot the conversation because the material has inherent strength and longevity which means homeowners can enjoy the benefits of their home improvements for longer.”

Aluminium offers an exceptionally long lifespan, often lasting several decades with minimal maintenance. For the ever-increasing number of environmentally conscious homeowners, the material also scores highly on the sustainability front because it can be recycled again and again with no reduction in quality or performance.

“Endurance^® Aluminium makes the most of the benefits of aluminium as a material while pushing its boundaries with our own cutting-edge innovations. Thermal performance for example is high on the list of priorities for homeowners worried about fluctuating fuel bills, but our customers can be reassured they have a strong proposition where energy efficiency is concerned.

“Our installers can use the growing concern about fuel bills as a key selling point because we have incorporated InsuLock technology in our windows and doors to act as a thermal barrier in the frame and further enhance energy efficiency. The addition of this technology means our customers can offer systems that perform beyond standard aluminium specifications to provide more comfortable and efficient homes.

“While energy efficiency is hugely important, we don’t stop there when it comes to delivering the right products,” continues Scott. “Endurance^® Aluminium also supports installers working in conservation areas with planning restrictions that require windows and doors to retain a more traditional aesthetic without compromising on modern performance. For these projects we offer slim aluminium sightlines, heritage-inspired styling, and window designs that are perfectly suited to traditional properties and renovations.

“As well as supplying in demand products, we are focused on delivering genuinely helpful support because we know that high end systems require additional backing from manufacturers. Installers need to be able to prove the value of their offering by communicating with homeowners effectively, so Endurance^® Aluminium provides its partners with high quality marketing assets, case study photography and video footage, technical product support, and sales tools to help demonstrate product performance.”

Scott concludes: “We understand how hard it is for installers working against the tide of companies focussed on price, so we want to do everything we can to support our customers in changing the conversation.

“The combination of outstanding products, technical innovation, and above and beyond sales and marketing support Endurance^® Aluminium delivers, allows installers to market premium aluminium systems confidently and professionally to ultimately win the sale on performance, not price.”