ERA acquires Y-cam to accelerate its growth in the smart security market

ERA, the UK’s leading home security specialist, has purchased British smart security pioneer Y-cam. The acquisition will make ERA one of the most advanced and capable providers of smart security solutions for the home.

Y-cam’s proprietary cloud platform, alongside its range of award-winning security cameras, alarms and sensors, will bring ERA unrivalled expertise in the sector and substantial potential for further growth. According to a recent GfK Global report, the UK is the fastest growing smart home market in Europe and smart security products have the second highest level of appeal after connected entertainment devices. Darren Waters, ERA’s CEO said, “This acquisition is an important strategic move for ERA. Rapid growth in the connectivity of British homes coupled with a big increase in consumer awareness means that demand for trustworthy smart security technology is increasing rapidly. Unlike many other businesses in the sector, we’re building our smart capability on 180 years of home security expertise; this unrivalled experience gives massive confidence to trade partners and end-users alike. The acquisition of Y-cam puts ERA right at the forefront of the smart security market”.