Eurocell makes strong progress with its branch growth strategy

Eurocell has made significant progress on its branch-growth strategy, rounding 2025 off with a total of 11 new branches and relocations. The Derbyshire-based leading manufacturer, distributor, and recycler of PVC-U building products, set out a five-year branch growth-strategy in 2024, which includes the redevelopment of key existing branches, investment in new facilities in high-demand areas across the UK and improving accessibility and service to trade communities.

In the first half of 2025, it opened new branches in Winchester, Tonbridge, Slough, and Bury St Edmunds, while relocations and upgrades took place in Hemel Hempstead, Preston, Fareham and Sheffield.

As part of its strategy, in June, Eurocell launched a new branch format in Croydon. The branch is designed from the ground up to deliver speed, convenience, and support for trade professionals to keep projects to their schedule.

The branch’s streamlined walk-through layout is all about pace, enabling customers to place orders at the counter and head straight to the expanded warehouse for quick pick-up, cutting down in-branch time. With boosted racking and stock levels, Croydon ensures a vast array of product options from stock and made-to-order — from cladding, guttering, and fascias, to Skypod Lantern Roofs, solid conservatory roofs, fixings, sealants, and tools.

This concept was then taken to further new branches in Guildford and Colindale in the second half of the year, with plans to roll out further branches in 2026.

Stuart Livingstone, COO at Eurocell, said: “Last year we made a significant investment to bring Eurocell’s incredible range of residential and commercial building products to more trade communities across the UK.

“We already serve over 40,000 tradespeople and a core part of our strategy is developing the offering we bring to them too. That’s why we continue to invest in branch relocations alongside the additional locations and new branch concept. We are planning for further expansion in the network in 2026.”

Each of Eurocell’s branches offer the ‘most complete range’ of aluminium and PVC-U windows, doors, roofline and rainwater systems, fixings, tools, and outdoor living solutions directly into key regional trade hubs – creating convenient, click-and-collect-ready sites tailored to professional installers and builders.

Trade professionals can sign up for a Eurocell Trade Account to take advantage of fixed pricing across all branches, access to credit, and streamlined service, whether they’re collecting locally or ordering for delivery.