Categories: Latest News

Garnalex continues to invest and expand amidst Covid-19 crisis

Despite lockdown and economic uncertainty, Garnalex has continued to invest in its innovative new aluminium window and door systems. The company is on track and launching Sheerline Classic, its revolutionary beadless aluminium window system in July. This will be quickly followed by the launch of Sheerline’s Prestige window and door system at the end of the Summer. The latest investment in Sheerline includes an integrated 85,000 ft2 assembly line, warehouse, and control centre. The company has also expanded its fleet of Combilift forklift trucks which, together with the bespoke GarnerSys software operational management system, ensures maximum efficiency in its factories, warehousing, and logistics. This gives better service levels and reliability for customers.

Strengthening the team, Garnalex has also welcomed industry veteran, Tony Basile who will work alongside Paul Greenaway as Sheerline Technical Sales Managers. They will be responsible for driving sales by giving customers active technical assistance and support in setting up Sheerline fabrication.

Commenting on the recent investment, Garnalex CEO Roger Hartshorn said: “The Covid-19 pandemic is the biggest challenge the UK has faced since World War Two. But in the face of adversity we’ve continued to invest and press on with the launch of Sheerline and the opening of a large new factory assembly, warehousing, and control facility, and invested in two new, additional Combilift forklifts. We’ve put our foot to the floor to keep Sheerline Classic on track for launch this month. All the price matrixes, sales aids, samples, showroom, sales literature, video training suite, and technical guides are ready, and many of these break new ground too. Our new website will launch later in July. Last, but not least, we’ve expanded our expert team. I’m delighted to welcome Tony Basile and Paul Greenaway to the newly-created roles of Technical Sales Managers. Both Tony and Paul have extensive industry experience and contacts, and they will be instrumental in signing up new fabricators and getting them started with Sheerline Classic. Sheerline systems are unique in incorporating many innovations and radically new ways of fabrication, assembly, and installation. So, to reflect that different focus we’ve taken an integrated approach to sales and support, with technical experts giving customers real support, rather than just the hard sell. We’ll be expanding our range with the launch of Sheerline Prestige later in the year, and to say we’re excited and optimistic about the future would be an understatement!”

winactive

Recent Posts

Marketing shouldn’t be the first casualty: Why businesses should keep investing in brand visibility

With the industry facing economic pressure, marketing budgets are often first on the chopping block.…

12 hours ago

Haffner positions for stability and growth amid industry upheaval

Amid a period of transformation across the glazing and fenestration sector, Haffner’s Managing Director, Matt…

2 days ago

Scientists unveil hydrogel smart window offering cooling and heat recovery

A team of researchers from Fudan University and collaborating institutes has unveiled a bionic hydrogel-based…

1 month ago

Unique Window Systems acquires AluFold Direct’s business and assets

Unique Window Systems, a multi-award-winning fabricator of PVC-U and aluminium windows, doors, and curtain walling…

1 month ago

Expanded UKAS accreditation and bespoke testing support from Winkhaus

Winkhaus Laboratories has once again demonstrated its leadership in the fenestration testing sector with the…

1 month ago

Google’s AI Business Calling is coming — and it could turn retailers into price-only vendors

As AI takes over more consumer interactions, small firms in the home improvement market must…

1 month ago