Get ready for Aluminium Day

Aluminium Day, the dedicated social media event hosted by aluminium window, door and curtain walling manufacture Senior Architectural Systems, will return once more on Thursday 13th March 2025 and this year’s focus is all about chemistry!

As well as celebrating the unique properties of aluminium, which make it such a popular and sustainable building material, Senior will also be showcasing how ‘good chemistry’ between supply chain partners and with customers is helping to encourage innovation across the construction, manufacturing and wider aluminium industries.

From developing its product range based on feedback from its fabricator partners, to refining its manufacturing process to better support the sustainability targets of its specification customers, establishing and maintaining positive relationships has been a key part of Senior’s growth over the last 34 years. This Aluminium Day, Senior is inviting contributions from other companies to celebrate the positive relationships and collaborations that have shaped their own successes.

Commenting, Senior Architectural Systems’ sales director James Keeling-Heane said:  “Our customers are at the very heart of everything we do and we are constantly evolving to better meet their needs. This is what really fuels innovation and what has enabled us to develop strong, long-term and collaborative working relationships within our supply chain. We are proud of the aluminium fenestration systems we can offer but it is the people behind the products that really make the difference. This Aluminium Day we are looking forward to highlighting our own positive working relationships as well as hearing from other companies about how they support their own customers and colleagues.”

Created in 2019 to recognise and promote the benefits and uses of aluminium as a building material, the event has continued to grow in popularity as more companies from across the construction industry and beyond come together to celebrate all things aluminium.

Aluminium Day 2025 will take place on Thursday 13th March. The date itself, the 13th day of the third month, gives a nod to the fact that aluminium is the third most abundant metal in the world and its atomic number is 13.