Mike Whitlam new Regional Sales Manager for glass machinery sales at Promac

Promac group has strengthened its senior sales team with the appointment of Mike Whitlam as Regional Sales Manager for glass machinery sales. 

He joins the machinery specialist from Pioneer Trading Company, where he was Group Operations Director. This encompassed a post as Group Operations Director at Tudor Glass in Chelmsford. 

Other roles include General Manager at Warm Edge Units, a Directorship at Martindales Insulated Glass as well as management roles with specific responsibilities for IT implementation at Lisec and Uniglaze.

Commenting on his appointment Mike said: “Promac has some very impressive machinery within its offer including those by Forel in the form of its vertical cutting and ‘no-limits’ IGU lines, which deliver the capability to manufacture over-sized IGUs. 

“We can also support our customers in delivering better quality and increased efficiency, including lower energy costs through platforms including the Mappi ATS Eco 4.0 Furnace.

“Glass manufacture is rapidly changing and a new generation of platforms, combined with more effective software and IT integration, can help IGU manufacturers and glass processors be more efficient, deliver better quality and do so more cost-effectively.

“I see my role as working with manufacturers to deliver all three.”

Promac Group also supplies cutting edge aluminium, glass and PVC-U platforms from FOM, Graf, Urban, Pertici, BDM, Mistrello, MTL, Pegic, Rapid, SAL Tech and Soft Solution, plus others.

It offers a complete factory planning and process management service as part of its machinery sales offer. This includes the review of established processes to identify opportunities for improvement, reducing waste, over-production and excess processing and reviewing the movement of product and work flow, to maximize efficiency.

Joe Hague said: “It’s about recognizing change in the market. IT, Manufacturing 4.0, increased connectivity, are transforming the glass sector. This is very much Mike’s background. And having sat on the other side of the fence, he gets the issues that our customer’s face each and every day. 

“Promac is not simply about machinery supply. We sit in the middle between the market and machinery manufactures. It’s our job to add value by working with our supply partners and customers to drive forward innovation.

“We’re not about delivery of machines and walking away. We’re about partnership and Mike brings exactly the right expertise to the table to deliver that.”