Post-lockdown proves to be window of opportunity for Roseview

Sash window manufacturer Roseview Windows has gone from strength to strength since reopening after lockdown. The return to work in May saw sales rising rapidly, with an exceptional level of window orders. Current forecasts predict that the number of windows Roseview manufactures this year will at least equal the total for 2019, despite having missed almost two months due to industry lockdown.

The challenges of well-documented supply chain issues currently affecting the whole industry mean that many companies are feeling the pressure as lead times are extended. Roseview has responded by sourcing alternative suppliers and overstocking on components wherever possible. The company has also invested heavily and increased recruitment to help reduce the impact on their customers.

The window industry has been one of the unexpected success stories of this extraordinary year. The national lockdown forced people to spend more time in their home, which sparked heavy investment in home improvement. Money normally spent on luxuries like holidays has instead been invested in homes, in preparation for the winter months.

Roseview is continuing its expansion plan by recently acquiring a fifth factory to cope with increased demand and growth. There has also been significant investment in plant and machinery including a completely new machining centre, with more planned for the future. The company have not stopped at expanding its premises; they have also expanded their workforce. Since the demand for windows has increased significantly since the return to work, the company has employed 20 new fabricators across their sites with further appointments throughout the business.

Discussing Roseview’s growth Managing Director Richard Burrells said: “Under very challenging circumstances Roseview has enjoyed great success since returning from lockdown. , The current home improvement boom has led to unexpected levels of window orders, meaning demand has been strong for our Rose Collection sash windows, especially Ultimate Rose.

“I would like to thank our customers for their patience and understanding during these unpredictable times. We felt it was important to be open and transparent with our customers about extended lead times and supply chain issues, so we’ve been communicating regularly. I would also like to thank our incredible team here at Roseview who have gone above and beyond to help meet our customers’ needs and continue to do what we do best – manufacturing exceptional sash windows. Moving forward we have further exciting expansion plans and the launch of our latest version of our Ultimate Rose sash window.”

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