Raft of enhancements to Hurst Door’s trade customer portal

Hull-based manufacturer Hurst Doors has recently invested in a suite of developments to enhance its online platform for trade customers, Hurst Live. Hurst Live already enjoyed high levels of engagement from installers, acting as an easy to use, ‘one stop shop’ to assist them in all aspects of managing their orders from end to end.

Hurst Doors has recently celebrated its 25th birthday and hopes to build on its commercial success with a range of customer-focused initiatives to be launched throughout 2022. The enhancements made to Hurst Live include: improvements to the styling, functionality and user interface; a new search facility for easier navigation; the introduction of a new ‘order status’ checker; digital paper trails attached to each order, so that copies of all necessary paperwork are attached to each order; a ‘report issues’ e-form, with the commitment that the Hurst team will respond to all issues within 48 hours; an updated user manual and the offer of bespoke 1:1 training for new users.

 Mark Atkinson, Sales Director at Hurst Doors, said: “The needs of our trade customers are our constant and central focus at Hurst Doors. As part of our ongoing commitment to deliver a quality customer experience, we have listened to feedback and made improvements to Hurst Live to make it easier for our trade customers to manage their orders online, as well as provide more visibility on the status of their orders. The very significant challenges of the last 18 months, due to supply chain issues, labour and transport shortages, highlighted the need to be more transparent with the status of orders and provide customers with as much information as possible. We are confident that these developments to Hurst Live go a long way towards achieving that transparency.”

Hurst Live had already received regular, positive feedback from trade customers, who cited it as an essential tool that assists with managing all aspects of their account, as well as providing a wealth of comprehensive information and useful resources. Dave Fellowes of DNK Services said: “Hurst Live is a fantastic support platform that has clearly been designed with the needs of their customers in mind.  These latest additions add significant value to the user journey and provide the level of transparency I need, in real time, at the click of a button.”