With the support of marketing and PR agency, Lesniak Swann, Reynaers was honoured for a strategic press and PR campaign that was designed to establish and reinforce Reynaers Aluminium UK as a leading voice on sustainability within the window industry.
The campaign saw Reynaers share of voice in relevant trade press grow to more than 40 per cent with more than 300 articles placed in key publications, reaching an audience of more than five million readers across the year.
The three-part campaign initially focused on raising awareness of changes to Part L of the Building Regulations that saw new thermal efficiency ratings introduced for window and door systems, followed by the use of PR to raise awareness of the need for sustainability in the fenestration and construction industries, and finally the launch of the company’s sustainability strategy Reynaers Act.
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