Transition to Optima was seamless says Heritage Trade Frames

Many fabricators are concerned about the impact switching to a new system will have on their production schedules. It’s something the Profile 22 technical team was well aware of when they introduced Optima last year and a meticulous and detailed process was developed to ensure every changeover went smoothly. And feedback from customers agrees it was exactly that. Paul Culshaw of Heritage Trade Frames in Bolton says: “As an established Profile 22 customer, we switched to Optima following the product’s launch in 2016. The changeover of systems was meticulously planned with minimal disruption to our day to day production. It really was a seamless transition and we were very impressed with the management, dedication and attention to detail shown by the Profile 22 technical team.”

Heritage Trade Frames was one of the first Profile 22 fabricators to move to Optima, which means it has been an Optima fabricator for over a year. It’s given Paul time to assess the new system and he is impressed by what it has to offer. “Optima is billed as a gamechanger in system design and we totally agree,” he says. “Optima is a step-change in advanced window design for the 21st century and offers an impressive choice of colour foil options too.”

But perhaps the most impressive benefit Optima offers is simply that it is helping Paul grow his business. He says: “As a result of the switchover we have attracted many new customers and our business has benefited as a result. Our existing customers have been equally delighted with the new Optima system and we are pleased to report that we retained them all when switching to the new system. This is testimony to the added value Optima offers.” Paul is also convinced the system will continue to deliver: “We are confident that the system will continue to be enhanced and developed while continuing to exceed our expectations.” So if you’re looking for a system that will be easy to switch to, will benefit your business and will continue to evolve to represent the best in 21st century window design, look no further than Optima by Profile 22. It’s the system that gives you more opportunities, more markets and more sales.

Tel: 01952 290910