Unique relaunches website after major digital overhaul and revamp

Unique Window Systems, the multi-award-winning fabricator of PVC-U and aluminium windows, doors and curtain walling, has revamped and relaunched its online presence. The company’s new website, which is viewable at www.uws.co.uk, has been developed as part of the business’ wider rebranding.

As well as featuring an updated look, the new site offers more information and greater functionality than ever before. Mir Patel, from Unique’s senior management team, said: “Unique is using our ongoing rebrand to rethink and relaunch a number of our marketing assets in line with our focus on continuous improvement. Rather than simply reskinning our old site, we wanted to identify and implement features capable of delivering maximum benefit to our customers in the trade, new build and commercial sectors.”

Visitors to the new site can explore and discover in-depth information about Unique’s continually growing range. 

This includes systems and products from well-known brands like Eurocell, AluK, WarmCore® and Cortizo as the fabricator’s own brand products such as Unifold bifold doors.

Visitors to the new site can also learn more about Unique’s impressive credentials and latest developments in areas such as sustainability and corporate social responsibility through case studies and a regularly updated news page.

In addition, the relaunched site offers a number of valuable resources such as downloadable order forms, installation guides, technical documents and marketing collateral.

Plus, it features an extensive gallery of product and project imagery as well as a growing selection of videos.

These videos provide information on products, past projects and the sales support initiatives offered by Unique like its dedicated showroom. They also offer a look behind the scenes of Unique’s operations and give an insight into what it’s like to work for the company.

“The launch of our new website is far from the end of its development” adds Mir. “It will be an ever-evolving piece of digital real estate that sees ongoing additions and enhancements. We want to ensure its continued relevance and value so that users have a reason to revisit it on a regular and repeat basis.”