VEKA collects Promotional Campaign of the Year at G Awards

VEKA plc claimed Promotional Campaign of the Year for the marketing campaign that introduced the award-winning OMNIA suite to market. VEKA collected the trophy at the prestigious G24 Awards as the global PVCu supplier earned recognition for OMNIA’s unique marketing campaign. This year marks the 20th anniversary of the G Awards, making VEKA’s win even more special as the company continues to innovate in the fenestration industry.

OMNIA by VEKA – a Product of the Year nominee itself – was displayed initially at FENSTERBAU FRONTALE in March, before the award-winning promotional campaign introduced the suite to the UK in April. VEKA’s marketing team crafted a comprehensive strategy to effectively introduce OMNIA to both industry professionals and consumers through a mix of digital and traditional marketing methods. The campaign highlighted OMNIA’s cutting-edge features, emphasising its sustainability, innovative design, and adaptability for future market demands.

The campaign’s messaging was designed to resonate with eco-conscious consumers and businesses, portraying OMNIA as the perfect solution for a greener future and VEKA’s commitment to innovation. Jessica Cooper, Marketing Director at VEKA plc, expressed her delight at award win, saying: “The G Awards is the pinnacle of recognition in the glass and glazing industry, so to be acknowledged for a campaign we worked tirelessly on is truly rewarding. At VEKA, we pride ourselves on pushing the boundaries of innovation and sustainability and the marketing campaign for OMNIA encompassed that perfectly which is a testament to all involved.

The G Awards celebrate exceptional innovation and performance within the glass and glazing sector, and VEKA’s win further cements its reputation as a leader in the field.