Categories: Product Innovation

When a legend becomes Greenline

Profine have re-branded the Legend window and door system to Greenline, a sister brand to Kömmerling and it is now being extruded with a unique, recycled green core as part of a strong, visible product USP.

The Greenline platform boasts 5-chambered frames and mullions, whilst the energy efficiency credentials are improved further through the adoption of 7-chambered sashes. With a distinct green core, this product system is one for today and tomorrow’s environmentally conscious trade partners, installers and consumers with both chamfered and sculptured sash and bead options. There is a new website planned for Q1 2023, along with additional brochures and point of sale materials. There are also the resources of profine Group behind the brand with further R&D and investment planned to make it a standout green window and door system.

Kevin Warner, Sales and Marketing Director of Profine UK commented: ‘Greenline is now a sister brand of Kömmerling for UK and international markets. We’ve new marketing materials to come and an investment programme of development for this important product platform for profine.

He continued: “Like our Kömmerling 70 platform, Greenline can also achieve a U-value of 1.2 (W/m2K) as standard using a 28mm glass unit and there’s even a dedicated composite door outer frame. We’re expecting further interest from manufacturing partners and installers with a product system that has a very visible USP and story to tell.”

Tel: 01623 579200

E:  enquiries@profine-uk.com

winactive

Recent Posts

Marketing shouldn’t be the first casualty: Why businesses should keep investing in brand visibility

With the industry facing economic pressure, marketing budgets are often first on the chopping block.…

7 hours ago

Haffner positions for stability and growth amid industry upheaval

Amid a period of transformation across the glazing and fenestration sector, Haffner’s Managing Director, Matt…

1 day ago

Scientists unveil hydrogel smart window offering cooling and heat recovery

A team of researchers from Fudan University and collaborating institutes has unveiled a bionic hydrogel-based…

1 month ago

Unique Window Systems acquires AluFold Direct’s business and assets

Unique Window Systems, a multi-award-winning fabricator of PVC-U and aluminium windows, doors, and curtain walling…

1 month ago

Expanded UKAS accreditation and bespoke testing support from Winkhaus

Winkhaus Laboratories has once again demonstrated its leadership in the fenestration testing sector with the…

1 month ago

Google’s AI Business Calling is coming — and it could turn retailers into price-only vendors

As AI takes over more consumer interactions, small firms in the home improvement market must…

1 month ago