Market Data

Which smart home products are homeowners desiring?

Smart home products have drastically transformed the way in which people live. Essentially devices/appliances that can remotely be controlled over Wi-Fi by smartphones and tablets – they provide individuals with increased control and convenience when dealing with various aspects of a property such as temperature and lighting. Interested in connected homes, Sellhousefast.uk surveyed 1,462 UK households to discover the smart home products they intend to own in the next 18 months.

Sellhousefast.uk found that a smart thermostat (71%) is the smart home product that Brits most expect to own this year. Thereafter, 66% want to fit a smart doorbell in 2020. It also seems home security is a high priority for homeowners this year, with 60% expressing a strong desire to install smart cameras around their property. Whilst 57% aim to have smart locks. The focus on locking and door bells is of particular interest to installers of windows and doors. In 2019 a large number of new products entered the market with the focus on smart locking. We are now seeing these items being incorporated into more companies’ product portfolios. Windows Active Editor believes this is a trend that is set to continue: “It is early days for smart technology in windows and doors. However, there have been a number of standout products that hit the market in 2019. Manufacturers are encouraging retailers to start selling these items, and I feel the real tipping point will come when homeowners start insisting on smart technology. This is what makes the survey from Sellhousefast.uk extremely pertinent. It demonstrates smart tech is very much on householders’ agenda.”

Interestingly, to get their daily caffeine kick, 44% anticipate purchasing a smart coffee maker in the upcoming month. On the other end, a smart oven/hob is the smart home product Brits least intend to buy, with only 17% wanting the appliance in their kitchen this year.

Additionally, Sellhousefast.uk sought to find out the methods households would use to get advice/recommendations on smart home products.
From this, Sellhousefast.uk found that Brits are most likely to use an online search engine (48%) like Google to get more information on a smart home device/appliance they are interested in. Subsequently, 43% would opt to directly contact a smart home technology manufacturer. Moreover, 39% feel their family/friends will give them good advice/ recommendations on smart home products.

Surprisingly, just 14% would turn to social media for advice/recommendations when seeking out suitable smart technology for their property. Robby Du Toit, the Managing Director of Sellhousefast.uk commented: “The rise of smart home technology over the last few years has been nothing short of extraordinary. With multiple smart home devices/appliances now available on the market, there is now greater choice than ever before. As Brits’ awareness and understanding of different smart home products gradually improve, the overall adoption rate for the technology will only increase. Especially if the products continue to be innovative and make everyday home tasks/responsibilities quicker as well as easier. This research certainly highlights the smart home devices/appliances that Brits most aspire to own this year. With some very surprising preferences.”

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