Star Marketing Strategies for 2021
An unprecedented and shambolic 2020 resulted in most plans being ‘defenestrated’, in favour of a changing week-by-week or ‘fluid approach’. Clear Goal Marketing shares its top 6 tips for a successful 2021 and explains why when operating with a lean budget “integrity” is key: Integrity How your treat customers, suppliers and employees More...
Outstanding products, outstanding support – exlabesa releases new product catalogue
Aluminium systems powerhouse exlabesa has released its new catalogue for 2020, packed with some of the most innovative, highest-performing door and window products on the market. Available to download from More...
Further consumer inspiration with My Residence Issue 2
The first issue of My Residence magazine has been a standout and overwhelmingly successful consumer marketing tool and so the launch of issue 2 has been eagerly anticipated right across the industry and by More...
Glazing industry ‘Marketing in Uncertain Times’ webinar video now available
The ‘Marketing in Uncertain Times’ webinar presented by Andrew Scott, founder of Purplex Marketing and Insight Data, has now been published online for the industry. 300 business owners, directors More...
Residence inspires installers through lockdown
While the industry may well be in the latter stages of lockdown, The Residence Collection has continued to inspire installers with several educational e-mail bulletins designed to help installers with their More...
Marketing in a crisis: It’s time to change your strategy
Andrew Scott, CEO of Purplex Marketing, discusses how companies should manage their marketing and comms during and after a crisis As Britain faces a national crisis with the Coronavirus, organisations More...
Consumer inspiration with My Residence magazine
The Residence Collection have just launched My Residence, a new 36-page lifestyle magazine packed full of ideas and content, to inspire consumers and help trade partners realise more sales. As a brand that’s More...
ODL Europe introduce new composite door brochure
ODL Europe have just published a new composite door brochure to support their growing customer base. Nathan Barr, ODL Europe’s Managing Director said: “Our new brochure showcases our complete composite More...
Abcell launch exclusive new AluK and Guardian brochures
The trend to improve and not move has led to more homeowners investing in glazed extensions to create new living spaces. Abcell, the fabricator installers need to know about, has launched two exclusive new More...
Double-glazing installer posting incredible results after year with Purplex
Award-winning double-glazing installer Droylsden Glass is getting some impressive results thanks to a winning marketing strategy implemented by Purplex. Droylsden Glass has been providing excellent home-improvement More...