Maximising reach with creative marketing

A creative and integrated approach to marketing is enabling UAP to boost brand awareness and reach broader target audiences. Kamila Kasperowicz, Marketing Director for UAP, explains why and how As a specialist in locks and hardware for doors and windows, UAP operates in an industry that tends to lag behind in marketing. Integrated campaigns More...

by winactive | Published 12 months ago
By winactive On Monday, July 18th, 2022

VIP opening for £1.5m media campus

Leading full-service marketing agency Purplex and award-winning specialist data supplier, Insight Data, held a VIP-packed grand opening to celebrate the completion of its state-of-the-art headquarters. Over More...

By winactive On Friday, September 24th, 2021

Epwin Window Systems launches literature for the Stellar Lift & Slide Door

Epwin Window Systems has just released a suite of literature for the Stellar Lift & Slide Door. Gerald Allen, Marketing Manager at Epwin Window Systems, said: “The Lift & Slide Door is fast becoming More...

By winactive On Wednesday, December 16th, 2020

Star Marketing Strategies for 2021

An unprecedented and shambolic 2020 resulted in most plans being ‘defenestrated’, in favour of a changing week-by-week or ‘fluid approach’. Clear Goal Marketing shares its top 6 tips for a successful More...

By winactive On Friday, October 9th, 2020

Outstanding products, outstanding support – exlabesa releases new product catalogue

Aluminium systems powerhouse exlabesa has released its new catalogue for 2020, packed with some of the most innovative, highest-performing door and window products on the market. Available to download from More...

By winactive On Wednesday, September 16th, 2020

Further consumer inspiration with My Residence Issue 2

The first issue of My Residence magazine has been a standout and overwhelmingly successful consumer marketing tool and so the launch of issue 2 has been eagerly anticipated right across the industry and by More...

By winactive On Tuesday, May 5th, 2020

Glazing industry ‘Marketing in Uncertain Times’ webinar video now available

The ‘Marketing in Uncertain Times’ webinar presented by Andrew Scott, founder of Purplex Marketing and Insight Data, has now been published online for the industry.  300 business owners, directors More...

By winactive On Thursday, April 30th, 2020

Residence inspires installers through lockdown

While the industry may well be in the latter stages of lockdown, The Residence Collection has continued to inspire installers with several educational e-mail bulletins designed to help installers with their More...

By winactive On Wednesday, April 15th, 2020

Marketing in a crisis: It’s time to change your strategy

Andrew Scott, CEO of Purplex Marketing, discusses how companies should manage their marketing and comms during and after a crisis  As Britain faces a national crisis with the Coronavirus, organisations More...

By winactive On Friday, March 13th, 2020

Consumer inspiration with My Residence magazine

The Residence Collection have just launched My Residence, a new 36-page lifestyle magazine packed full of ideas and content, to inspire consumers and help trade partners realise more sales. As a brand that’s More...