Icotherm responds to changing market demands
In a turn of events that was no more predictable than the last 18 months’ events, and as announced last month, In a turn of events that was no more predictable than the last 18 months’ events, and as announced last month, Icotherm has once more increased its manufacturing space, in a bid to further improve production capacity and productivity.
“Despite our best efforts” comments Anne-Marie Busch, Commercial Manager, “and with the order book surge that has kept up, it became a commitment that made the most sense to ensure manageable growth. The new factory has now been up and running since September and marks the start of some key developments for the company.”
The last few months have seen record breaking numbers throughout the business, from turnover, roofs supplied and ( as we all know) supply cost increases. It has kept the whole Icotherm team busy, but we are also working hard in the background to ensure the business respond to changing or developing product demands.
New Products on the horizon – With the home of Icotherm’s core roof production taken care of, for the foreseeable future, thanks to its additional 17500 ft2 of space, the company can now focus on bringing to market some new products.
• Icotherm’s own R&D efforts will be focusing on developing a range of modular garden rooms for the trade. We are still in the development stages, but we will be looking to offer a product that will be just as simple and fast to install than the Icotherm roofs range. The rooms will feature our current roof system, which by now has more than proven it’s performance and efficiencies, whilst the walls solution will be made up of internally designed and fabricated SIP panels.
• In addition to the garden rooms, and to be made available from November, we are pleased to announce that we will be offering Sheerline’s new lantern. Described by the company as the UK’s most secure roof lantern, it can span up to 3.2 by 6m and features Thermolock multi-chamber thermal technology. It will be available as standard in white and anthracite to start with.
Marketing developments – We are finally ready with a new roof installation animation, which we believe will be a great tool to show our customers how straight forward the installation is. Look out for it via our marketing communication, social media or website.
Likewise we are launching a brand new website, to match the branding exercise we carried out over the last couple of years. With a clean appearance, showcasing our roofs range, easy to use, it will be a perfect tool for both the trade and the homeowner to visit. We will soon be asking our customers if they wish to join our soon to arrive Registered Installer Scheme.
Icotherm Roof Systems is a trading name of Iconservatories Limited. Icotherm Roof Systems designs and manufactures a range of timber framed warm roof solutions for the trade. Our most popular solution, Icoroof – the original pitched roof, has sold in the thousands since its inception in 2014. The company is a member of TRADA – ISO 9001:2015 certified. If you wish to discuss introducing the Icotherm range of roofs to your product offering, contact info@icotherm.co.uk
