Virtuoso Doors on threshold of rapid growth with re-launch
Crafted precision is set to be the buzz word for 2018 as Virtuoso Doors – previously known as WB Group – makes its rise to fame. Virtuoso Doors has kicked off the new year with a major re-launch to strengthen its position as a leading manufacturer of high-end composite doors and PVC-U door panels. Under the launch, the company has unveiled a bold new identity to capture the unique craftsmanship and precision engineering that goes into making every single Virtuoso door. The move heralds the next exciting phase of rapid growth for Virtuoso Doors, which is part of the new Customade Group.
Tony Craggs, Managing Director of Virtuoso Doors, explains: “Virtuoso Doors will be the name on everyone’s lips in 2018. We have a new name and we have a new look, but what we stand for remains the same. We create doors with ‘crafted precision’ and our team of experienced craftsmen and craftswomen use cutting edge machinery to make the best quality doors with an attention to detail that only a human eye can give. “Virtuoso Doors isn’t like any other door manufacturer. With a reputation for manufacturing superior quality doors and providing unrivalled personal service, we have a genuine passion for perfection in everything we do. Making doors is a real labour of love for us.
“It’s been a phenomenal year for Virtuoso since we joined Customade Group. We’ve already launched Virtu-AL – our ground-breaking aluminium effect composite door – and there are more exciting innovations to come in 2018. We’ll be taking Virtuoso, and the industry, to the next level – watch this space!” Based at an 80,000 ft2 site in Birtley, County Durham, Virtuoso Doors recently invested £750,000 in new specialist machinery and IT systems. The move has boosted Virtuoso Doors’ capabilities and created additional capacity for future growth and development. Now, with nationwide distribution and a sales team serving the whole of the UK, Virtuoso Doors is set to extend its reach and significantly increase market share. Virtuoso Doors is at the forefront of composite door development and successfully launched Virtu-AL – a new pedigree of composite door. The UK’s first aluminium textured, non-woodgrain finish composite door, Virtu-AL was created to satisfy increasing consumer demand for modern, aluminium style products.
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