Alunet Systems strengthens sales team with three key appointments

Alunet Systems, a leading provider of premium aluminium systems for window and door fabricators across the UK, is pleased to announce three strategic appointments to support its continued growth and drive its ambitious commercial objectives. These new roles are designed to reinforce Alunet’s customer-first approach and help deliver on its long-term strategic vision – backed by parent company Eurocell plc.

Steve Miller (pictured) currently also Head of Sales of Eurocell Profiles, has now been appointed to lead the Alunet Systems sales team. With over 30 years of experience in the building products industry, Steve brings a wealth of knowledge and leadership expertise to this expanded role. Steve joined Eurocell in 2019 and has been instrumental in a number of high-profile commercial initiatives, including the successful launch of Eurocell’s Garden Room range. His deep understanding of the market and ability to lead high-performing sales teams makes him ideally positioned to accelerate Alunet’s growth in the aluminium systems sector.

“I’m proud to be taking on this new challenge and to work alongside the talented team at Alunet,” said Steve. “Together, we’ll build on our shared strengths and continue to deliver outstanding value to our customers.”

In his new role, Steve will oversee the integration and development of the Alunet sales team, ensuring a seamless alignment with Eurocell’s values and customer-focused approach.

Also joining the business is Lee Summerfield, who takes on the role of National Business Development Manager. Lee brings with him over a decade of experience in the fenestration industry, having held senior roles at several national fabricators and systems houses. Renowned for his consultative and customer-centric approach, Lee commented, “I’m thrilled to join Alunet Systems at such a pivotal moment. Our ‘out-of-the-box compliant’ systems are already making a huge impact, and with the added strength of Eurocell behind us, there’s so much more to come. I’m looking forward to working closely with our customers to help them unlock that potential.”

The third new addition is Alex Holbrook, who takes up the role of Area Sales Manager covering the Midlands and Northeast regions. Alex brings over 18 years of experience in the fenestration sector, including a strong engineering and manufacturing background, complemented by sales roles with hardware manufacturers, systems houses, and fabricators.

“I am excited to be joining Alunet Systems at such an exciting time,” said Alex. “With the business growing at pace and the strategic backing of Eurocell, I look forward to contributing to its continued success and working closely with customers across my region.”

“These appointments come at a critical and exciting time for Alunet Systems,” said Steve Kendrick, Director at Alunet. “As we continue to expand our product range and strengthen our commercial offering, having the right people in place is vital. Steve, Lee, and Alex each bring outstanding experience and customer focus to our team, and their leadership will play a key role in helping us deliver on our commitment to make fabrication easier, faster, and more profitable for our customers.”