The Long Read

Raising the standard with AT Extrusions

Raising the Standard with AT Extrusions: How Modern PVC-U Suppliers Must Evolve to Meet Fabricators’ Demands What Do Fabricators Want…

4 months ago

Gerda turns to television advertising to reach new door buying audience

The decision by Gerda to take to national television marks a notable departure from the glazing sector’s usual marketing playbook,…

5 months ago

Selling smarter with energy saving design

Energy efficiency drives sales, says Selecta’s Cliff Prosser, as Advance 70 system surpasses industry criteria, convincingly: As energy costs continue…

10 months ago

Slimline shading for tomorrow’s homes

An expanded range of colours for Morley Glass’s exclusive slimline SL16 integral blind system adds a new dimension to the…

10 months ago

Homeowners unlock equity for upgrades

Older homeowners boost home improvement spending by accessing record equity release loans amid economic uncertainty Older homeowners are continuing to unlock…

11 months ago

Google’s AI Business Calling is coming — and it could turn retailers into price-only vendors

As AI takes over more consumer interactions, small firms in the home improvement market must weigh the promise of frictionless…

1 year ago

Embracing a new generation of buyers

Glamour met game-changing strategy as Cannes Lions proved B2B isn't business as usual—it's bold, youthful, and transformative Cannes has long…

1 year ago

Shifting the narrative on PVC-U recycling

Ryan Lennox of Veka Recycling argues a policy shift is essential to advance the PVC-U recycling conversation in industry PVC-U…

1 year ago

AI: Physical benefits in a manufacturers world

John Cowie discovered how a company rooted in producing physical goods is embracing artificial intelligence in its operations After nearly a…

1 year ago

Finstral eyes UK market with studio opening

Finstral debuts in UK’s high-end window market with Borehamwood Studio, targeting premium segment professionals, reports Emma McCormack The European window…

1 year ago