The Long Read

Raising the standard with AT Extrusions

Raising the Standard with AT Extrusions: How Modern PVC-U Suppliers Must Evolve to Meet Fabricators’ Demands What Do Fabricators Want…

3 weeks ago

Gerda turns to television advertising to reach new door buying audience

The decision by Gerda to take to national television marks a notable departure from the glazing sector’s usual marketing playbook,…

2 months ago

Selling smarter with energy saving design

Energy efficiency drives sales, says Selecta’s Cliff Prosser, as Advance 70 system surpasses industry criteria, convincingly: As energy costs continue…

7 months ago

Slimline shading for tomorrow’s homes

An expanded range of colours for Morley Glass’s exclusive slimline SL16 integral blind system adds a new dimension to the…

7 months ago

Homeowners unlock equity for upgrades

Older homeowners boost home improvement spending by accessing record equity release loans amid economic uncertainty Older homeowners are continuing to unlock…

8 months ago

Google’s AI Business Calling is coming — and it could turn retailers into price-only vendors

As AI takes over more consumer interactions, small firms in the home improvement market must weigh the promise of frictionless…

10 months ago

Embracing a new generation of buyers

Glamour met game-changing strategy as Cannes Lions proved B2B isn't business as usual—it's bold, youthful, and transformative Cannes has long…

11 months ago

Shifting the narrative on PVC-U recycling

Ryan Lennox of Veka Recycling argues a policy shift is essential to advance the PVC-U recycling conversation in industry PVC-U…

1 year ago

AI: Physical benefits in a manufacturers world

John Cowie discovered how a company rooted in producing physical goods is embracing artificial intelligence in its operations After nearly a…

1 year ago

Finstral eyes UK market with studio opening

Finstral debuts in UK’s high-end window market with Borehamwood Studio, targeting premium segment professionals, reports Emma McCormack The European window…

1 year ago