Bowater by Birtley have received praise from existing customers since the launch of the company’s new online door designer. Split into two applications, the website version allows homeowners to design their own front door in an easy-to-follow step-by-step process. They can then upload a picture of their home to visualise their design. In addition to this they can also enter their postcode to find their nearest retailer and installer.
The second application allows retailers to produce immediate quotes for their customers, allowing them to provide a seamless efficient service. Many of these leads and quote requests will come from the homeowners using our website door builder, so there really has never been a better time to partner with Bowater by Birtley. Steve Halliwell, Director at Red Deal Windows in Oldham has seen a positive response from his customers and employees, he comments: “The Bowater by Birtley Online Door Builder has really helped us, we have it on our own website so the leads we receive direct from the system gives us a firm understanding of the customers’ requirements before we contact them. We are able to transform their vision into a formal quote by adding the technical specification such as cills and sizes etc. on the retailer portal to allow us to offer an accurate quote. Once the customer is happy we are able to submit the order direct to Bowater.’
Gemma Smith, Marketing Manager at Bowater by Birtley is pleased with the feedback; she comments: “As a company, we are always looking at ways to streamline our order process so we can remove any barriers when dealing with us. We want to make sure that when a retailer works with Bowater by Birtley, they can be assured that being ‘easy to do business with’ is at the heart of everything we do. The feedback has been great from those currently using the system; it has allowed our customers to offer quick and accurate quotes to their customers, whereas in the past they would have to wait for it to be processed by our team of estimators. Now they are able to give on-the-spot prices and close the sale efficiently.”
Kevin Kiernan, National Sales Manager is pleased with the response, he adds: “We view these two new systems as a closed sales cycle. Homeowners will design their door on our website and the lead will be passed on to one of our approved retailers, who can then log on and produce a quote quickly and efficiently.
In addition to this, they can also use it as an in-house sales tool – the website version can be loaded onto an iPad or similar device in their showroom and used as an interactive POS display.”
E: marketing@birtleygroup.co.uk
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