Comprehensive review of the BFRC brand leads to new website launch

The body responsible for establishing the UK’s most trusted and widely used independent ratings system for verifying the energy performance of windows and doors, British Fenestration Ratings Council (BFRC), has recently announced the launch of a responsive new website as part of a comprehensive review of the BFRC brand. Among the key features of the new site is a members area where companies can upload their own logo onto the energy labels designed to provide homeowners with the evidence that window and door products will perform as promised. Installers will also be able to upload a company profile to the BFRC site, enabling potential and existing customers to find and contact them directly.

In addition, system houses and manufacturers can now approve registered installers to use their product licences and they will soon be able to download training packs via the website to help explain the benefits of BFRC energy ratings and how to use them to win more work.

Alongside the website updates, the BFRC has undertaken a wider brand review to help further enhance the vital role it plays in the fenestration supply chain, and have since been unveiling their enhanced strategy to support manufacturers and installers to build advantage through performance ratings. The BFRC has launched its powerful, refreshed brand aesthetics, incorporating the new ‘Proven Performance’ slogan, providing the fenestration supply chain with a strong image to help promote the benefits for using BFRC ratings when advising homeowners on the best-performing products for their needs.

The new website and branding are the result of collaborations with creative marketing agency CMDi and IT Software company Borough IT. BFRC Operations Director, Lis Clarke, remarks: “We’re delighted with the new look and feel of the brand and the new website epitomises what we’re looking to achieve, thanks to the work of CMDi and Borough IT. It also gives us the foundation for future growth in the sector; we have big plans for BFRC over the next 12 months and this is just the start.”

Borough IT Head of Operations, Simon Charkham, notes: “The new BFRC website has been a great project to work on. The challenge has been to integrate the technical elements required with ensuring the look and feel align with the new brand and the user experience is enhanced. The outcome is a result of collaboration, hard work and creativity and we’re thrilled with the final product.”

CMDi Managing Director, Dianne Lucas, comments: “The brand programme and subsequent website have been based on robust research with key stakeholders and have been carefully designed to ensure that the BFRC continues to drive improvements in energy performance, right across the supply chain.”