Published On: Fri, Feb 13th, 2015

Customade delivers a group solution to help customers grow their businesses

Claire MillerWith predictions that the glazing market will rise over the next three years, the Customade Group has launched a campaign to help customers to make the most of fresh market opportunities and grow their businesses.

The Customade Group is bolstering partnerships with installers by helping them to tap in to its group-wide expertise and extensive suite of products and move away from the inherent issues associated with juggling multiple suppliers. The ‘We’ve Got It Covered’ campaign has already enticed a number of installers to switch to the Gloucestershire-based operation for a complete supply solution for windows, doors, conservatory roofs and sealed glass units.

Claire Miller, Customade Group Marketing Manager, says: “We sat down with lots of our installers and found that, although many are upbeat about a change in the market, they can feel disadvantaged because they’re dealing with several different suppliers. They face quality, supply and cash flow issues on a daily basis, which hardly leaves them in a position to make the most of an upturn in the market.

“The aim of this group-wide campaign is to build long standing alliances with our customers and bring a host of benefits to them that they just don’t get with multiple suppliers. It delivers reassurance, convenience and value by enabling installers to source all their products from one single supplier. And crucially, it supports those installers who are keen to broaden their scope and diversify into product areas that they may never have considered before.”

With four well established trade companies – Customade (UK) Ltd, Hourglass Seal, Atlas Glazed Roof Solutions, and Fineline Aluminium – the Customade Group supplies one of the widest product ranges in the industry. The group’s product range spans PVCu and aluminium windows and doors, sliding and bi-folding doors, double glazed and triple glazed units, aluminium glazed roofs and composite doors.

Group solution[12] copyUnder the ‘We’ve Got It Covered’ initiative, the Customade Group also offers installers a rebate for buying all products from the group, faster turnaround for enquiries, controlled deliveries through one reliable distribution network, consistently high quality product quality and one uniformed marketing support service.

Claire adds: “Installers need more than just a supplier to help them gear up and take advantage of new opportunities. From quality assurance right through to ordering products and beyond, this package has been designed to support customers and help them to become more productive. They’re able to plan work based on realistic lead times and consistent delivery days and they can access our team if they have any sales, service or marketing queries. It’s a solid programme for customers and we believe it will deliver what installers need to help them grow in 2015 and beyond.”

Customade was established in 1979 and offers a comprehensive range of PVC-u and aluminium windows, doors, roofs and conservatories. The £32 million turnover Customade Group, which employs 250 people, also includes Atlas Glazed Roof Solutions, Fineline Aluminium, which supplies designer architectural aluminium products with very slim sight lines, and Hourglass Seal, which manufactures sealed glass units.

For further information, please contact Customade’s marketing hotline on 0800 0094 203 or visit