Categories: Latest News

Demand for slimline heritage units sees Slenderline Glass skyrocket

Slenderline Glass, the renowned manufacturers behind the Slenderline range of advanced slimline heritage units, are pleased to report the firm has grown by a remarkable 40% in just the last 12 months. The Kent-based firm which is part of the E.J. Cocker Group has seen incredible demand for their heritage sealed units thanks to significant investment and a nationwide brand-building strategy undertaken with marketing partners Purplex.  “We are absolutely delighted to report this fantastic achievement for Slenderline Glass,” comments Andy Cocker, Director at Slenderline Glass. “The last 12 months have been incredibly busy as demand has skyrocketed and more joiners, builders and installers across the country discover Slenderline’s unique proposition. We are incredibly proud especially as the market becomes even tougher for smaller sealed unit manufacturers like us.”

According to the latest industry report conducted by Insight Data, the number of IGU manufacturers is decreasing as large-scale manufacturers dominate the market, producing thousands of sealed units every week. However, the specialist nature of Slenderline’s heritage sealed units mean they have not only been able to buck the trend but become one of the industry’s fastest growing manufacturers. “Our sealed units prove so popular because they offer authentic, heritage aesthetics with cutting-edge thermal performance thanks to specialist warm edge technology. We believe this provides joiners, builders, contractors and installers with an opportunity to really stand out from their competitors and confidently enter the heritage market with a unique and proven conservation-friendly product.”

Launched as a stand-alone business in 2012 after impressive demand for E.J. Cocker’s heritage operation, Slenderline Glass has consistently grown year-on-year. Last year was a monumental year for the firm, doubling the size of its state-of-the-art manufacturing facility in Kent and investing in additional machinery to not just keep up with incredible demand but uphold Slenderline’s high standards of quality and authenticity. Andy concludes: “The secret to our growing success is not standing still, we have continued to invest heavily in everything from our facilities to our marketing through Purplex. The strength of our product range and the increased nationwide exposure have combined to help push Slenderline Glass to the forefront of the heritage market. 2018 has been fantastic so far and all the signs are pointing towards another exciting, successful, 12 months for Slenderline Glass.”

winactive

Recent Posts

Marketing shouldn’t be the first casualty: Why businesses should keep investing in brand visibility

With the industry facing economic pressure, marketing budgets are often first on the chopping block.…

12 hours ago

Haffner positions for stability and growth amid industry upheaval

Amid a period of transformation across the glazing and fenestration sector, Haffner’s Managing Director, Matt…

2 days ago

Scientists unveil hydrogel smart window offering cooling and heat recovery

A team of researchers from Fudan University and collaborating institutes has unveiled a bionic hydrogel-based…

1 month ago

Unique Window Systems acquires AluFold Direct’s business and assets

Unique Window Systems, a multi-award-winning fabricator of PVC-U and aluminium windows, doors, and curtain walling…

1 month ago

Expanded UKAS accreditation and bespoke testing support from Winkhaus

Winkhaus Laboratories has once again demonstrated its leadership in the fenestration testing sector with the…

1 month ago

Google’s AI Business Calling is coming — and it could turn retailers into price-only vendors

As AI takes over more consumer interactions, small firms in the home improvement market must…

1 month ago