Published On: Tue, Apr 25th, 2023

Freefoam launch two digital tools aimed at the growing cladding market 

Freefoam Building Products are proud to announce the launch of two fantastic new digital tools aimed at the growing cladding market – a new cladding visualiser that will enable the simulation of  Freefoam cladding products on to a project, and a clever new cladding calculator that generates accurate product quantities of boards, trims, fitting battens and screws to help with accurate costings.

Being able to model home improvements has become common place. Kitchen and bathroom showrooms design and reconfigure new projects at the touch of a button for clients to visualise in their own home.  And window fitters are now using online design and quote generators more and more – with recent research showing that over half of all quotes prepared for homeowners are accompanied by a visualisation.

The new Freefoam visualiser takes researching and choosing exterior cladding to the next level, giving Specifiers, Installers and homeowners the power to superimpose high quality representations of any cladding product or colour on to a photo of the project premises. With the built in capability to change the type of cladding product, ‘cut out’ areas for windows and doors and choose different colour options, the tool gives the opportunity to truly experiment and takes the ‘try before you buy’ capability a step closer to reality.  The new Cladding Calculator too takes all the guess work out of calculating products for a project. Choose a house shape, fill in measurements, choose trims and the calculator will work out exactly how many cladding boards and fitting trims are needed.  Freefoam have also taken this one step further and included specification quantities of wooden battens, membrane and fixing screws too – to ensure your estimates are as accurate as can be by providing you with a complete and accurate ‘shopping list’ for each project.

Colin St John, Commercial Director explained “We wanted to give all our customers the opportunity to see the actual transformation our cladding can bring to their project, allowing them to take more control of the decision making process. We wanted to embrace the needs of the more discerning customer and provide tools that will help and support them in their decision making.

Both of these tools are game changers for the cladding market. It puts the decision maker firmly in the driving seat, makes our products accessible and attractive to the home improvement market and puts us at the heart of the buying decision.”

Developed in conjunction with innovative start up Augmented Reality Creations, the tools are aimed at both homeowners, and cladding installers to enable the right choices to be made. They give peace of mind to the homeowner and it provides trade professionals the capability to impress clients with an impressive visual representation of the proposed project and takes any apprehension out of the decision process. Aidan Harte, CEO, concluded “Cladding is a growing market and we want to be at the forefront of this opportunity. We have developed an impressive, market leading range of cladding products and these new tools are part of our ongoing strategy to make our products easily accessible to consumers. We have put significant investment in to these tools, to give our customers high quality, responsive online applications that offer them both inspiration and choice and accurate specification details to support and encourage them to make the decision that is right for them.”