The new website has everything that current and prospective customers might need. There are sections devoted to machinery for PVCu products and machinery for aluminium products. Each section contains comprehensive details of all the products that Haffner Murat sells in that area, together with downloadable information sheets and videos. There is also a section on used machinery that contains up to date listings of all the reconditioned machinery that Haffner Murat has available. Finally, visitors can find out all about Haffner, its history and its approach.
The site has a crisp, modern feel and works on all platforms, including mobiles, so it can be accessed on the go.
Dave concludes, “We have a very personalised service and we pride ourselves on ensuring that our customers invest in the machinery that best meets their needs. It’s one of the reasons we have so many repeat customers – it’s because they trust us. A website can never replace this level of service and we don’t want it to, but our new site certainly gives us something extra because customers will be able to research the options for themselves 24/7.”
Haffner is one of those companies whose reputation precedes it and Dave’s take on the website is a perfect illustration of why this is so. He recognises that while web technology can add value to a company, the personal touch is still what matters.
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