Picking up the trophy from Milton Jones, Sarah Gyde, Mila’s Head of Marketing and Customer Experience, said: “We won this same award in 2015 for the launch of our ProSecure door hinge and we never imagined that we could repeat that success. It was a wonderful surprise and a fantastic endorsement of all our efforts at Mila to create strong and distinctive campaigns.”
Few in the industry can have missed Mila’s launch of the GRIP handle – the campaign included the ‘handles grown on trees’ advertisements illustrating the fact that the handle is endorsed by the Carbon Trust, the multi-coloured Mila stand at the FIT show to launch GRIP in 210 RAL colours and the powerful PR campaign communicating the anti-microbial properties of GRIP CleanTouch.
It is three marketing awards in a row now for Mila, since they also picked up the Digital Marketing Campaign award at the FIT Show Awards as well.
Sarah Gyde added: “All of Mila’s marketing is a reflection of the quality which runs throughout this business. We always aim to be the best and to set the very highest standards in this industry and I like to think that our award-winning marketing demonstrates that.”
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