MYBRAND: Bespoke marketing made easy

Full-service agency MRA has taken marketing to the next level for window systems company Deceuninck with the launch of MyBrand. This innovative print-on-demand service delivers tailored sales tools for Deceuninck’s window fabricator customers.

“We wanted to give our fabricators and their installer customers a simple and affordable way to produce their own, tailored marketing materials to help them sell,” says Rob McGlennon, Sales Director at Deceuninck. “A generic leaflet with their name and address doesn’t help installers stand out or sell. We’ve done a lot more.

“MRA created a stunning range of brochures and other materials behind MyBrand and now delivers these bespoke sales tools directly to our customers via the online portal: www.mybrandhub.co.uk.We’re thrilled with the results and so are our fabricators. MRA’s expert marketing team and designers provide a fantastic personal service to our customers, helping them – and Deceuninck – grow.”

“MyBrand is innovative and flexible,” comments MRA Director, Lucia Di Stazio. “There’s a full range of sales tools which can be tailored to what they sell, from posters, leaflets, folders and direct mail to a suite of 16-page brochures showcasing the product range each customer offers, in their corporate colours. Fabricators and installers can download the tools they want to use at www.mybrandhub.co.ukand contact us directly, specifying the level of personalisation they want, with extremely cost-effective printing ordered online via their own password-protected account.”

Rob McGlennon concludes: “Helping our customers stand out and sell more effectively is an important part of Deceuninck’s strategy. MyBrand is a brilliant catalyst in that process.”

For bespoke solutions to your marketing challenges, call Lucia Di Stazio on 01453 521621 or lucia@mra-marketing.com. To see examples of MyBrand personalised brochures follow @DeceuninckUK and @MRAMarketing.