James Lee, GGF Director of External Affairs, who started the site, commented, “MyGlazing.com has been an incredible journey. Its creation came from GGF members who asked for a consumer friendly website because they felt the GGF website was (and still is) a trade focused website. So we set it up and followed a smart search engine optimisation strategy and clear digital marketing plan that included social media, national competitions and adding consumer friendly features. The site is now attracting almost quarter of a million homeowners each year, looking specifically for independent advice on glass and glazing products and installation.”
Since it started, MyGlazing.com has also added many features including the GGF Energy Savings Calculator that allows homeowners to calculate their fuel and money savings when replacing their windows and doors.
The site is also home to the national completion Window with a View which boasts winning views from windows from high profile venues such as the Liverpool Museum of Art and Tower Bridge. This competition receives wide PR coverage, raising the brand awareness of MyGlazing.com to millions of homeowners each year.
The essence of the site though is its consumer advice with dozens of useful articles, hundreds of product images and over 300 company profiles. The content is packed with high quality advice for homeowners installing glazing. It covers areas such as insurance, deposit protection, the legal issues around certification of replacement windows and doors, resolving disputes with companies, planning guidance and a very useful section Top Ten Tips before you buy.
James Lee concluded, “The site has many features, but one of its most useful is our fully searchable directory of over 300 consumer facing companies. All are GGF Members and follow our approved Consumer Code of Practice, so consumers know that when they are using the MyGlazing.com directory, they will find the best installers in their area. Our plans for 2019 are three-fold, to increase the content on MyGlazing.com, get even more homeowners to the site and ultimately redirect them to GGF Member companies.”
Why not visit www.myglazing.com.
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