Published On: Mon, May 20th, 2019

Read all about it with Windows Active on stand P22 at the 2019 FIT Show

Months of planning by many of the industry’s leading companies will result in an exhibition hall full of new innovation and importantly, full of hope for a new dawn of opportunity and business growth, as the 2019 FIT Show opens its doors at the NEC in Birmingham. Exhibitors have really upped the ante in anticipation of a high level of expected visitors to the show. We are seeing an industry that has really stepped up a gear in terms of new developments and product enhancement. No better is this illustrated than by the ‘smart homes’ sector. If you really want to take a peak into the future, this year the FIT Show will provide you with the best opportunity to get a first look at some of the new technology that will be hitting the market this year. Having viewed a number of the products on show, I truly believe they are now ready to be unleashed onto the market.

However, it’s not all about smart technology, what you can expect to see is many product enhancements that take existing items to a new level. The FIT Show is a unique opportunity to touch, feel and talk about new products. The beauty is that this can all be done in an environment that encourages browsing. Having an exhibition every other year gives both exhibitors and visitors the perfect time in between to re-charge and create desire and new innovation. For this reason the aura surrounding this year’s event has been incredibly positive amongst those who have taken the decision to exhibit.

The organisers are hoping that the late opening on the Tuesday and the carefully planned and orchestrated seminar programme will add even more reason for the industry to attend this year’s event. The late night opening is extremely popular on the continent, and it could prove enticing for installers who fancy dropping into the NEC after a busy day fitting.

Windows Active will be exhibiting on Stand P22 and will be promoting its cost-effective range of marketing support packages. Targeting component manufacturers and fabricators, these packages are proving extremely popular with large numbers of customers. They offer editorial and advertising coverage in print and online. Active’s print opportunities really are second to none, as it has been widely acknowledged that marketing in the construction trade is dominated by print media which achieves the highest number of quantifiable leads. Printed catalogues and magazines remain the go-to place for product information and this is endorsed by the large number of clients that are allocating a larger proportion of their promotional budgets to print marketing.