The Residence Collection has returned from FIT Show 2025 on a high, following an exceptional three days at the NEC Birmingham, where their much-anticipated new timber alternative door made its debut.
With record engagement, high-quality leads, and overwhelming interest from new and existing customers, the event proved to be a pivotal moment for the brand.
FIT Show continues to be the UK’s flagship event for the fenestration industry, and for The Residence Collection, it offered the perfect platform to unveil its latest innovation – the new timber alternative door. The launch drew widespread attention across the three days, generating numerous leads — an impressive achievement that signals strong market demand.
One of the most notable outcomes from the show was the level of installer engagement. Installers made up 60% of all stand visitors, with 40% of those being brand-new contacts – a clear indication of The Residence Collection’s growing appeal across the market. Existing customers were equally enthusiastic, with many discussing expansion opportunities and product diversification now possible with new door offering.
The team is already following up on the momentum built during the show by actively sending further information to both new and returning customers, ensuring rapid conversion of leads into opportunities. The door designer demonstration, showcased throughout the event, was met with particularly strong interest for its ease of use and potential to generate homeowner leads for installers.
With visitor numbers reported to be higher than in 2023, The Residence Collection capitalised on the increased footfall with a stand experience that blends product innovation, business opportunity, and entertainment.
Highlights included the live demonstrations, engaging presentations, and exciting evening entertainment – from magician Jake Banfield to a crowd-pleasing Elvis tribute and a buzzing roulette table. These activations helped drive foot traffic and created a memorable brand experience that left a lasting impression on attendees.
Sarah Hitchings, Sales & Marketing Director at The Residence Collection, commented: “We’re absolutely delighted with the response we had at this year’s FIT Show. The launch of our new door was a huge moment for us, and the positive feedback we received from installers, fabricators and the wider industry was overwhelming. It validates all the hard work and investment that’s gone into bringing this product to market.
“The number of new installer contacts we’ve made — and the enthusiasm of our existing partners — speaks volumes about the appetite for a complete timber alternative solution. We’re confident this launch will drive real growth for our network.”
The Residence Collection’s commitment to innovation, customer support, and industry excellence was on full display at FIT Show 2025. With a powerful combination of cutting-edge products and a strong installer support infrastructure, the brand is well-positioned for continued growth in 2025 and beyond.
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