A Plus Aluminium opens flagship showroom at Watford headquarters

Specialist trade fabricator A Plus Aluminium has announced the formal opening of a new flagship showroom at its headquarters in Watford. The 130 m² space spans two floors and centres around a customer presentation lounge. Features at the new Watford showroom include demonstration products from leading systems houses, including Hydro (inclusive of both Technal and Sapa products), Smart Heritage and Cortizo.  

This represents a substantial investment by A Plus which took the decision, pre-pandemic to provide its customers with a large, flexible space showcasing a wide choice of aluminium fenestration products, including sliding and lift/slide doors, bifold doors, and flush casement, tilt before turn windows and specialist products such as vertical sliders, reversible windows and smoke vents.

Jon Palethorpe, Joint MD at A Plus Aluminium, said: “Having made the bold decision to stick with our pre-pandemic strategy, I am extremely pleased with the new showroom.  It offers us tremendous potential and is proving itself to be popular already.  It will give our sales staff a chance to build closer relationships with our customers, and in turn, their clients.  Our enviable location also means we will attract more customers from the South East and be accessible to a greater number of decision makers, while also being close to our second manufacturing facility.”

Entrance is by appointment only and can be booked online.  This means that customers of A Plus benefit from exclusive use, treating the space as their own.  This is extremely valuable for customers without a showroom.  Steve Lemarie is one such example.  “With no showroom of our own, the A Plus studio is invaluable,” says Steve, a long-standing customer of A Plus Aluminium.  “It allows us to show clients the full product range, with large format doors that slide and windows that open!   Having worked with London-based architects and surveyors for many years we appreciate their requirements.  They wish to understand the technical details and enjoy the ergonomics and aesthetics of a product, especially when making a comparison.  It is something that they are more than willing to travel for, particularly when acting on behalf of larger, more prestigious clients.”

Steve believes that sharing this resource demonstrates the strength of the partnership.  “Knowing that we have direct access to the manufacturer reassures our clients.  They gain confidence from the showroom and tours of the fabrication facility.”