Published On: Wed, Feb 14th, 2024

Affordable Window Systems celebrates three successful decades in the industry

One of the largest trade manufacturers in the UK, Affordable Windows Group, is celebrating three decades in the industry. Emerging from a national window installation company set up in the 1970s, Affordable Window Systems began as a dedicated supply-only fabricator catering to local trade businesses. The company’s initial success then led to supplying customers further afield in Kent, Surrey, Essex and Scotland.

Over the last 30 years there have been many significant developments, the first being a network of modern trade outlets, which fall under the 21st Century Window Centres brand. Following this, Affordable Aluminium began manufacturing the Smarts range of windows, doors and bi-folds, along with the excellent Reynaers CP 130 Lift and Slide patio door. More recently, the popular Timberlook range has brought heritage flush sash PVC-U windows and doors to the market. Reflecting on the company’s anniversary, Sales Director Phil Myers commented: “When we think back to where it all started and compare this to the £50m business today, it has truly been an amazing journey. We would not be where we are now without having exceptionally dedicated staff – many of which have been here for the entire 30 years!”

Looking back over the past three decades it’s very clear that Affordable Windows Group has never been the type of business to stand still, as Phil goes on to explain: “Of course, 30 years of history is great, but it’s the future we are now concentrating on. 

“Collaborations with Tommy Trinder, the Ultraframe Hup! System and continuing our development of Timberlook and our aluminium systems, including Smarts Heritage windows and doors, are the main focus now. We need to concentrate on what the public and our trade customers want to order and not simply what we want to sell – that’s always been the Affordable difference.”

E: sales@timberlook.com