Affordable Windows launches new steel-look aluminium range Decorio

Affordable Window Systems (AWS), parent company of the popular Timberlook brand, has launched Decorio, a new range of art deco and industrial-inspired aluminium windows and doors. Drawing inspiration from the bold geometric shapes and clean lines of art deco and industrial aesthetics, the Decorio range features internal and external steel-look products, including fixed screens, sliding doors, hinged doors, and windows. 

Crafted using the industry-leading Smart Architectural Aluminium profile, the range is designed to provide an affordable alternative to costly steel window and door systems without sacrificing heritage aesthetics. 

The Decorio range will perfectly complement AWS’ existing heritage-inspired offerings, which includes the popular wood-effect uPVC range, Timberlook. 

Launched in 2017, Timberlook has already proved exceptionally popular with installers, thanks to a successful in-house lead generation programme. Positioned as a ‘sister brand’, Decorio will offer installers the same support services, including free consumer lead generation, nationwide delivery and a dedicated account manager.

“We are thrilled to introduce Decorio to the market,” comments Amelia Gaughan, Head of Marketing at Affordable Window Systems. 

“At Affordable, we pride ourselves on understanding installers’ needs and delivering the right products at the right time to bring them business and success. We’ve already been manufacturing steel-look aluminium products for over two years, and we’re delighted to draw upon everything we learnt with Timberlook to create this stunning new range.”

“We’ve put together a brochure, website and a specification guide to arm our installers with all the information they’ll need, and we can offer lead times of just 4 weeks for our external range and 6 weeks for our internal range.  We’ve already received overwhelmingly positive feedback on our new Decorio doors and windows, and we look forward to growing this range alongside our Timberlook brand.” 

E: sales@decorio-doors.com