Published On: Tue, Jan 24th, 2023

Fenestration industry sees significant drop in demand, reveals Insight Data

Recent analysis carried out by the leading data specialists Insight Data shows that only 26% of businesses are recording higher levels of enquiries compared to before the pandemic, a figure that stood at 63% 12 months ago.

The survey, which was conducted for the 2022 Glazing Summit, was presented to over 2,000 installers across the UK. It shows that in 2021, 10% of companies were experiencing lower demand than before the pandemic – a figure that has now risen to 37%. It is a statistic that Insight Data’s Operations Manager, Alex Tremlett, labelled as a concern. “While this shows a lack of demand, it also reflects the current position of the consumer, with a cost-of-living crisis gripping all corners of the nation,” claimed Alex.

“It is worrying to see that there has been a significant drop in enquiry levels across the industry, with a post-pandemic boom seemingly having dissipated. With the cost-of-living crisis affecting everyone, it is vital that suppliers are finding reliable and reputable installers to work with. 

“That’s why our Salestracker platform was created, it ensures stability for businesses by efficiently and accurately targeting the right prospects. It is the world’s first fully-integrated sales and marketing platform, designed exclusively for the building and fenestration industry. With over 13,700 records exclusively on the fenestration database, it is a tool which is invaluable to many.”

The decrease in demand has also led to a decline in the amount of optimism surrounding sales, with an extra 21% of companies expecting them to dip over the next 12 months.

“Our market analysis essentially concludes that confidence in the market is much lower than 12 months ago,” adds Alex.

“Due to lack of demand and rising costs, there is a high chance some businesses will make cutbacks to try and survive. But for companies who invest in product development as well as their sales and marketing, this could be avoided.

“This is because a sound sales and marketing strategy can help suppliers to overcome challenging times. We could even see many companies expand into other sectors, adapting their existing offering to increase the chances of success.

 “Salestracker is the tool you need to prepare for all eventualities. By saving money, time and labour, the platform ensures your marketing is reaching the right people at right time. Therefore, having access to a tool like Salestracker, which contains the information of over 13,700 fabricators and installers, is so vital. It provides unbeatable marketing intelligence on the fenestration industry which can’t be found anywhere else.”