Fenestration’s confidence on full display at the 2025 FIT Show

The UK’s fenestration sector returned to the NEC in Birmingham with renewed energy and a strong sense of purpose for the 2025 FIT Show. Marked by impressive exhibitor stands, a wide range of new product launches, and a growing European presence, the event served as both a snapshot of the industry’s current health and a platform for the direction it’s heading. What was immediately clear was the strength of the machinery, aluminium, PVC-U, doors, glazing, lanterns, fabrication, hardware, and technology sectors – all of which arrived not only with presence but with substance.

A standout feature of this year’s show was the breadth and depth of innovation on display. System companies in particular showcased comprehensive product portfolios that reflected a strategic shift towards single-source offerings. By expanding their ranges to include items such as heritage-style doors, glazed extension products, and complete window suites, these firms are responding to a growing demand from fabricators for all-in-one solutions. This consolidation trend underscores a competitive race to be the most versatile supplier in the market.

Yet, innovation extended beyond breadth alone. Existing products also saw significant refinements. Doors were enhanced with new features that improved their resemblance to traditional timber – without sacrificing the performance of modern materials. Smart locking systems and integrated hardware improvements, such as fully concealed door hinges, spoke to both aesthetic and functional demands. These developments highlighted the industry’s commitment to addressing consumer feedback while aligning with evolving design expectations.

The hardware segment emerged as a particularly fertile ground for innovation. Solutions that tackled long-standing aesthetic concerns, such as unsightly external hinges, demonstrated not only clever engineering but a deepening understanding of customer priorities. In an industry where the final visual impact can determine a product’s success in the home, such refinements carry weight.

Beyond the show floor, a notable feature of the FIT Show was the overall mood of purposeful engagement. Attendees came not only to network but to seek out new opportunities and knowledge. While some visitors remained tethered to familiar suppliers, the broader trend was one of exploration and curiosity. Importantly, this year’s seminar programme added further value, covering topics from market data insights to practical applications of AI in business. For a sector still in the early stages of tech adoption, these sessions provided both inspiration and a clear direction for modernisation.

Investment narratives also permeated the show. Several companies unveiled rebranded offerings backed by external funding, signalling fresh momentum and ambition. For fabricators, the move towards multi-sourcing – tailoring systems to different ends of the market – is becoming increasingly common. While this challenges the integrated model preferred by system houses, it reflects a pragmatic approach to meeting the varied needs of today’s homeowner. A number of the sector’s trade associations made impactful appearances – signifying the growing importance for companies to align with these associations as legislation intensifies.

Among the product highlights, roof lanterns stood out for their continued evolution. One leading supplier introduced enhanced designs that pushed the limits of what was thought possible in this category. This exemplified the broader trend: even mature products can be reimagined through investment and thoughtful engineering.

Although visitor numbers started slowly, the Wednesday evening opening proved successful, drawing in a fresh wave of attendees and extending the window for business conversations. The final day offered further opportunities for deeper engagement and detailed product assessments. Feedback suggested that most visitors left with valuable insights – whether from supplier demonstrations or seminar content.

Advertisement

For the organisers, the event was a logistical and reputational success. The high standard of presentation, the diversity of exhibitors, and the overall professional tone of the show all contributed to a positive industry showcase. Crucially, there was a noticeable influx of younger professionals – a promising sign for the future of the sector. Alongside them, long-standing industry participants recognised the sector’s sustained innovation and adaptation, with many expressing renewed pride in their industry.

A key takeaway from data presented during the event by FENSA and Business Pilot was the strength of the high-end retail market, a segment that continues to perform well. The challenge ahead lies in translating this success to the mid-market, where tighter household budgets require a sharper value proposition. With the new-build market cooling, the focus is increasingly shifting to home improvement – a trend that positions the fenestration sector well, provided it continues to innovate and communicate value.

In summary, the 2025 FIT Show delivered a confident and forward-looking display from the fenestration industry. With innovation at its core, strategic investment driving product development, and a maturing approach to market segmentation, the sector appears well-placed to meet the challenges that lie ahead.